Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 24, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Advertisers Surprised: Google Silently Adds Headlines in Ad Description
December 20, 2023 / Media Buying / By Kristina Jovanovic Advertisers Surprised: Google Silently Adds Headlines in Ad Description Google has started to adding headlines into the ad description text in live ads, and they did it quietly, without telling the advertisers first. This sudden change has caused some worry among advertisers, especially because they […]
Google Ads Launches a New Way to Buying Reservation Ads
December 19, 2023 / Media Buying Google Ads Launches a New Way to Buying Reservation Ads Google Ads has rolled out a new way to buy reservation ads, specifically targeting YouTube. The core of this update is the introduction of an easier, self-service setup for various YouTube ad products. These include: YouTube Select Lineups YouTube […]
Device metrics are now available for Performance Max campaigns
December 18, 2023 / Media Buying Device metrics are now available for Performance Max campaigns Device metrics are now available for Performance Max campaigns. To access device reporting data, navigate to the property level, specifically for Performance Max campaigns, and click on “Locations.“ The next step involves segmenting campaigns by device. You can do this […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 17, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Updates for CTV: Fewer, Longer Ad Breaks and Launching Shorts Ads Globally
December 16, 2023 / Media Buying Google Ads Updates for CTV: Fewer, Longer Ad Breaks and Launching Shorts Ads Globally Google Ads evaluated fewer, longer ad breaks to create a more seamless viewing experience on the big screen. Users across the globe will be able to experience these improvements on certain long-form content on connected TVs […]
Google Ads to Phase Out Multicall Requests
December 15, 2023 / Media Buying Google Ads to Phase Out Multicall Requests Google Ads is moving towards a system primarily based on real-time bidding auctions for apps. It has stopped buying on multicall requests in waterfalls that do not contain a bidding ad unit, and in January 2024, will stop responding to multicall requests within […]
Google Ads Update: New Format Options in Video Reach Campaigns
December 13, 2023 / Media Buying / By Kristina Jovanovic Google Ads Update: New Format Options in Video Reach Campaigns Google Ads has just rolled out an update to Video Reach Campaigns that now allow advertisers to s. scale their video creatives across multiple platforms, including in-feed and Shorts, in addition to the traditional in-stream […]
Explore New Google Ads’ Conversions Account Level Diagnostic Tab
December 12, 2023 / Media Buying Explore New Google Ads’ Conversions Account Level Diagnostic Tab Google Ads is trialing an alpha version of a new diagnostic tab at the conversions account level. This enhanced feature offers profound insights into your existing measurement setup, enabling a thorough evaluation of your strategies’ effectiveness. It facilitates informed decision-making, […]
