The First Google Ads Update in 2024: Enhanced Flexibility in Business Name Usage
January 3, 2024 / Media Buying The First Google Ads Update in 2024: Enhanced Flexibility in Business Name Usage The latest update in 2024 has significantly changed the limitations of sticking with the original business name in Google Ads assets. Advertisers now have the freedom to employ a different business name within their assets than the […]
Google Ads Tutorials: Maintain Tag-Based Remarketing by Capturing Consent
January 2, 2024 / Media Buying Google Ads Tutorials: Maintain Tag-Based Remarketing by Capturing Consent Google is intensifying the enforcement of its EU user consent policy. If you’re running web and app campaigns in the European Economic Area, staying informed and compliant is crucial. In a recently released video, Google Ads experts lay out a […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 31, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Top 5 Mistakes Found in Google Ads Audits in 2023
December 30, 2023 / Strategy / Mirna Peric Top 5 Mistakes Found in Google Ads Audits in 2023 As a marketing agency specializing in Google Ads, we’ve audited countless accounts in 2023. We’ve noticed patterns in the errors businesses make, ranging from small startups to established e-commerce platforms. In this article, we’re shedding light on the […]
Google Ads Beta Update: Campaign-level headlines and descriptions
December 29, 2023 / Media Buying Google Ads Beta Update: Campaign-level headlines and descriptions Google Ads recently introduced a beta feature allowing users to set up to 3 headlines and 2 descriptions at the campaign level, exclusively for search campaigns. Now accessible in the assets tab for an increasing number of accounts, this functionality simplifies […]
Chrome Sets Stage for Phasing Out Third-Party Cookies in 2024
December 28, 2023 / Media Buying Chrome Sets Stage for Phasing Out Third-Party Cookies in 2024 Starting January 4th, 2024, Chrome intends to deactivate third-party cookies for 1% of its users as a part of initial testing. This approach will gradually escalate, reaching 100% of users by the third quarter of 2024, to ensure a […]
Google is testing new local ads in its search results
December 27, 2023 / Media Buying Google is testing new local ads in its search results Google is experimenting with a new type of local ad in its search results, named “Choose a place in the area.” These ads merge image carousels with list views, providing a visually engaging and detailed method for users to explore nearby […]
Troubleshooting Guide: Why Your Google Ads Aren’t Showing and How to Fix It
December 26, 2023 / Strategy / Jovan Simic Troubleshooting Guide: Why Your Google Ads Aren’t Showing and How to Fix It Picture this: You’ve crafted your Google Ads campaigns precisely, expecting a flood of conversions. But instead, there’s silence. Realizing that your Google ads are not showing can confuse and frustrate any digital marketer. It’s like launching a ship that […]
Google Updates Advertiser Verification Program with DBA Names
December 25, 2023 / Media Buying Google Updates Advertiser Verification Program with DBA Names In December 2023, Google will update its advertiser verification program by allowing verification of trade names or “doing business as” (DBA) names. This update will be possible provided that both the trade name or DBA name and the legal name appear […]
