Merchant Center’s Latest Scorecard: Benchmark Your Shopping Experience Against Rivals
January 17, 2024 / Media Buying Merchant Center’s Latest Scorecard: Benchmark Your Shopping Experience Against Rivals The Merchant Center’s Shopping Experience Scorecard just got an exciting update. Now, you can easily see how your store compares to others, with a simple score from 0 to 10. PPC expert Thomas Eccel shared this insight on his […]
Google Ads Rolls Out New Pmax Budget Pacing Insights
January 15, 2024 / Media Buying Google Ads Rolls Out New Pmax Budget Pacing Insights Pmax Budget Pacing Insights have expanded their reach. First announced on LinkedIn, this feature is now available in more Pmax campaigns. With Budget pacing insights you can analyze monthly budget utilization and performance forecasts, considers Google Ads expert Thomas Eccel. […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
PMAX Auction Insights Box Upgraded
January 12, 2024 / Media Buying PMAX Auction Insights Box Upgraded Auction Insights box for PMAX has been upgraded, offering new and insightful data for advertisers. According to Google Ads expert Thomas Eccel, the news is that you can now see data for Top Advertisers (with comparison data) and a very interesting new box for […]
Campaign Planning on TikTok Hit by New Hashtag Search Restrictions
January 11, 2024 / Media Buying Campaign Planning on TikTok Hit by New Hashtag Search Restrictions TikTok has recently tweaked how its hashtag links work, leading to a significant shift in how trend popularity is measured. For TikTok marketers, this means you can’t search for specific hashtags using the Creative Center tools anymore. This is […]
Google Offers Limited Lifeline for Third-Party Cookies on Certain Sites
January 9, 2024 / Media Buying Google Offers Limited Lifeline for Third-Party Cookies on Certain Sites Google is ending the use of third-party cookies in Chrome by fall, but some sites can temporarily use them until the end of the year. Sites can request more time to move away from these cookies. A special trial […]
TikTok Unveiling the New Cross-Channel and Lift Metrics
January 8, 2024 / Media Buying TikTok Unveiling the New Cross-Channel and Lift Metrics The TikTok Marketing Partners Program launched two innovative specialties in the Measurement Badge category: Cross-Channel, and Lift, to empower brands with deeper insights into advertising impact on TikTok. Integrated with TikTok’s first-party attribution solution, these new partners provide advertisers with an […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Unlock the Power of Google Ads with These 15 Effective Optimization Tips
January 4, 2024 / Strategy / Bruno Vidic Unlock the Power of Google Ads with These 15 Effective Optimization Tips In the competitive world of online advertising, Google Ads stands out as one of the most effective platforms to reach your target audience and drive conversions. However, maximizing the ROI of your Google Ads campaigns requires a strategic approach and […]
