Cut Ad Creation Time With AI: Google’s Guide to Automated Asset Generation
January 30, 2024 / Media Buying Cut Ad Creation Time With AI: Google’s Guide to Automated Asset Generation Google Ads recently released a video tutorial explaining how businesses can utilize AI to easily generate unique and relevant ad assets for their Performance Max campaigns. Upgrading to this new campaign type can help drive better results […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Eliminate Irrelevant Clicks and Protect Your Brand with PMax Placement Optimization
January 26, 2024 / Media Buying Eliminate Irrelevant Clicks and Protect Your Brand with PMax Placement Optimization Performance Max campaigns, while offering a powerful and streamlined approach to advertising, can sometimes fall victim to irrelevant clicks and low-quality placements. To combat these issues and safeguard your brand’s integrity, it’s essential to strategically manage placements and […]
Meta Unveils AI-Enhanced ‘Advantage’ Targeting for All Objectives
January 25, 2024 / Media Buying Meta Unveils AI-Enhanced ‘Advantage’ Targeting for All Objectives Meta is enhancing its advertising capabilities by extensively integrating AI into its ad targeting strategy. This is being realized through the broadening of its “Advantage” automated targeting system, now applicable across all campaign objectives and optimizations. This significant enhancement is part […]
How to Upgrade Your Google Display Ads Campaign to Performance Max
January 24, 2024 / Media Buying How to Upgrade Your Google Display Ads Campaign to Performance Max Google Ads has released a video guide that explains step by step how to upgrade your Google Display Ads campaign to Max Performance Max. The speaker first discusses the benefits of upgrading, such as increased conversions and simplified account […]
Advanced Strategies for Maximizing AOV and LTV in YouTube Advertising
January 23, 2024 / Strategy / Mirna Peric Advanced Strategies for Maximizing AOV and LTV in YouTube Advertising Understanding and leveraging key metrics like Average Order Value (AOV) and Lifetime Value (LTV) are vital for YouTube advertising success. For experts in the field, it’s not just about recognizing these metrics but also knowing the desirable figures and how they compare across industries and campaign […]
Meta Unveils Expanded Privacy Controls for European Users
January 22, 2024 / Media Buying Meta Unveils Expanded Privacy Controls for European Users Meta is updating its data privacy approach in the EU, EEA, and Switzerland to align with the Digital Markets Act (DMA). Facebook and Instagram users in these regions will soon receive prompts to customize their data sharing preferences across Meta services. […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Tightens EU User Consent Rules: What Advertisers Need to Do Immediately
January 19, 2024 / Media Buying Google Tightens EU User Consent Rules: What Advertisers Need to Do Immediately To maintain the effectiveness of their ad campaigns the advertisers in the European Economic Area (EEA) have to act now to prevent campaign performance issues. Google is ramping up its enforcement of the EU User Consent Policy, […]
