Gemini models are coming to Performance Max

February 22, 2024 / Media Buying Gemini models are coming to Performance Max Advertisers now have the opportunity to leverage the latest features, elevating the standard of ad creatives and refining optimization strategies Key updates to Performance Max include: Global expansion of asset generation capabilities in English, with plans for additional language support in the […]

Google Ads Is Resolving Content Quality Label Errors: What You Need to Know

February 21, 2024 / Media Buying Google Ads Is Resolving Content Quality Label Errors: What You Need to Know Google Ads recently tackled the persistent issue of “Confusing Ad Text” and other content quality label errors, providing relief for the majority of affected users. While some individuals may still be experiencing these issues, Google Ads […]

Google Ads Launched 3 New Sections Inside Its Updated ‘Data Access’ Menu

February 20, 2024 / Media Buying Google Ads Launched 3 New Sections Inside Its Updated ‘Data Access’ Menu The new Google Ads’ “Data Access” Menu, formerly known as “Linked Accounts”, got a new layout with three new sections.  Thomas Eccel, a PPC expert, has published the essential aspects of this menu: 🔗 In the first section […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

February 18, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.  Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]

Website, Offline, and GA4 conversions – What You’re Missing

February 17, 2024 / Strategy / Maksim Miceta Website, Offline, and GA4 conversions – What You’re Missing Ever wonder why some conversions slip through the cracks, despite your best efforts? Understanding the distinct flavors of website, offline, and GA4 conversions isn’t just a part of the job—it’s the linchpin in crafting strategies that actually move the needle. Here’s the raw […]

Google Ads AI-Driven Content Creation Goes Live in the US and UK

February 14, 2024 / Media Buying Google Ads AI-Driven Content Creation Goes Live in the US and UK Google has officially launched its Generative AI for Automatically Created Assets (ACA) in the US and UK for English language advertisers. This cutting-edge technology, first introduced at Google’s Marketing Live event in May 2023, is now fully […]

TikTok’s New Guide to Campaign Optimization

February 13, 2024 / Uncategorized TikTok’s New Guide to Campaign Optimization TikTok has released a best practice guide aimed at helping advertisers optimize their ad campaigns.  This 13-page document offers a variety of recommendations covering several key areas: Account structure, Campaign setup, Data connections, Creative, Attribution.   TikTok advises advertisers to start with broader conversion […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

February 11, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.  Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]

How Conversion Value Rules Can Transform Your Campaigns

February 10, 2024 / Strategy / Bojan Bovan How Conversion Value Rules Can Transform Your Campaigns Are you utilizing conversion value rules to enhance the performance of your marketing campaigns? For those unfamiliar with the concept, let’s briefly explore what conversion values entail. Conversion value rules enable the adjustment of conversion values to more accurately […]