TikTok’s New Guide to Campaign Optimization
February 13, 2024 / Uncategorized TikTok’s New Guide to Campaign Optimization TikTok has released a best practice guide aimed at helping advertisers optimize their ad campaigns. This 13-page document offers a variety of recommendations covering several key areas: Account structure, Campaign setup, Data connections, Creative, Attribution. TikTok advises advertisers to start with broader conversion […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 11, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How Conversion Value Rules Can Transform Your Campaigns
February 10, 2024 / Strategy / Bojan Bovan How Conversion Value Rules Can Transform Your Campaigns Are you utilizing conversion value rules to enhance the performance of your marketing campaigns? For those unfamiliar with the concept, let’s briefly explore what conversion values entail. Conversion value rules enable the adjustment of conversion values to more accurately […]
Google Analytics 4 Update: A Closer Look at Paid and Organic Traffic
February 9, 2024 / Media Buying Google Analytics 4 Update: A Closer Look at Paid and Organic Traffic Google Analytics 4 is revolutionizing how we understand our web traffic, with a fresh set of tools that offer unprecedented clarity into both paid and organic visitors. This upgrade introduces eight innovative dimensions specifically designed to track […]
The Alarming LSA Tactic Threatening to Wipe Out Competitors
February 8, 2024 / Media Buying The Alarming LSA Tactic Threatening to Wipe Out Competitors Google is examining a harmful tactic within Local Service Ads (LSA) that has the potential to completely eliminate competitors. This ploy leverages a loophole with the potential to make LSAs virtually invisible. When an LSA is improperly linked to more than […]
Google Ads Now Offers Optimization Tips Right When You Launch a Campaign
February 7, 2024 / Media Buying Google Ads Now Offers Optimization Tips Right When You Launch a Campaign The campaign optimization score and Recommendations are now showing when you set up a new campaign in Google Ads. This recent update was shared by PPC expert Thomas Eccel on his LinkedIn profile. Directly when you set […]
Amazon’s New Deal Sets the Stage for a Cookieless Future
February 5, 2024 / Media Buying Amazon’s New Deal Sets the Stage for a Cookieless Future Amazon has teamed up with UK publisher Reach in a groundbreaking move to adapt to a world without third-party cookies, which are small data pieces used by advertisers to target ads. This collaboration allows Amazon to use Reach’s “contextual” […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 4, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Introduces Single Headline Display for RSAs
February 2, 2024 / Media Buying Google Ads Introduces Single Headline Display for RSAs In a significant update, Google Ads now allows Responsive Search Ads (RSAs) to feature just one headline, revolutionizing the way ads connect with consumers. This enhancement harnesses the power of Google AI, optimizing ad relevance and performance by adapting to user […]
