Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 25, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions
February 24, 2024 / Media Buying Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions Marketers, rejoice! Google Analytics 4 (GA4) just upped the game with eight new dimensions specifically designed to supercharge your analysis of paid and organic traffic sources. This means clearer insights, better optimization, and ultimately, a boost to your content strategy. But before you dive […]
Google Ads API version 16 is launching
February 23, 2024 / Media Buying Google Ads API version 16 is launching Experience enhanced campaign tracking capabilities with the latest updates from Google Ads. Stay ahead of the curve with the v16 release of the Google Ads API. To take full advantage of these new features, don’t forget to update your client libraries and […]
Gemini models are coming to Performance Max
February 22, 2024 / Media Buying Gemini models are coming to Performance Max Advertisers now have the opportunity to leverage the latest features, elevating the standard of ad creatives and refining optimization strategies Key updates to Performance Max include: Global expansion of asset generation capabilities in English, with plans for additional language support in the […]
Google Ads Is Resolving Content Quality Label Errors: What You Need to Know
February 21, 2024 / Media Buying Google Ads Is Resolving Content Quality Label Errors: What You Need to Know Google Ads recently tackled the persistent issue of “Confusing Ad Text” and other content quality label errors, providing relief for the majority of affected users. While some individuals may still be experiencing these issues, Google Ads […]
Google Ads Launched 3 New Sections Inside Its Updated ‘Data Access’ Menu
February 20, 2024 / Media Buying Google Ads Launched 3 New Sections Inside Its Updated ‘Data Access’ Menu The new Google Ads’ “Data Access” Menu, formerly known as “Linked Accounts”, got a new layout with three new sections. Thomas Eccel, a PPC expert, has published the essential aspects of this menu: 🔗 In the first section […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 18, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Website, Offline, and GA4 conversions – What You’re Missing
February 17, 2024 / Strategy / Maksim Miceta Website, Offline, and GA4 conversions – What You’re Missing Ever wonder why some conversions slip through the cracks, despite your best efforts? Understanding the distinct flavors of website, offline, and GA4 conversions isn’t just a part of the job—it’s the linchpin in crafting strategies that actually move the needle. Here’s the raw […]
Google Ads AI-Driven Content Creation Goes Live in the US and UK
February 14, 2024 / Media Buying Google Ads AI-Driven Content Creation Goes Live in the US and UK Google has officially launched its Generative AI for Automatically Created Assets (ACA) in the US and UK for English language advertisers. This cutting-edge technology, first introduced at Google’s Marketing Live event in May 2023, is now fully […]
