Microsoft’s Feed Labels Simplify Cross-Border Advertising
March 7, 2024 / Media Buying Microsoft’s Feed Labels Simplify Cross-Border Advertising Microsoft is changing cross-border advertising for retailers with its new feature, Feed Labels, set to launch in mid-March. This tool is designed to streamline the advertising process for retailers aiming to target multiple countries effortlessly. Feed Labels allow retailers to organize their product […]
‘Solutions’ Brings Automation to Google Ads Management
March 5, 2024 / Media Buying ‘Solutions’ Brings Automation to Google Ads Management Google has recently unveiled “Solutions,” a new feature within Google Ads designed to enhance campaign management efficiency. Available at no additional cost, Solutions offers an array of functionalities aimed at simplifying report generation and campaign optimization. Solutions is available under Tools and includes […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 3, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Ad Groups Start Pausing Due to Low Activity
March 1, 2024 / Media Buying Google Ads Ad Groups Start Pausing Due to Low Activity Google rolls out a permanent change that automatically pauses ad groups that were created at least 13 months ago and have not had impressions in the past 13 months. The rollout is starting March 11, 2024 and is expected to […]
Google Ads to Show Search Partner Sites in PMax Reports from March 2024
February 28, 2024 / Media Buying Google Ads to Show Search Partner Sites in PMax Reports from March 2024 Google Ads is rolling out an update that will let advertisers see where their Performance Max (PMax) ads are appearing, including on Search Partner Network sites. This is a significant change because it’s the first time […]
Enhancing Google Ads Management: New Color Coding for Budget Status
February 27, 2024 / Media Buying Enhancing Google Ads Management: New Color Coding for Budget Status Recently, Google Ads introduced a subtle yet impactful update, employing color-coded indicators in the “limited by budget” status column. This enhancement aims to provide advertisers with clearer insights into their campaign budget performance, leveraging color psychology to convey messages […]
Mastering the Art of Scalability – Our Agile Approach to Scaling
February 26, 2024 / Strategy / Mirna Peric Mastering the Art of Scalability – Our Agile Approach to Scaling Mastering the art of scaling offers on YouTube requires a blend of strategic insight, data-driven decision-making, and creative innovation. This is how we turned the game of optimization at scale into a crystal-clear methodology, using these 4 strategic phases: Pause, Launch, Scale Decrease […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 25, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions
February 24, 2024 / Media Buying Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions Marketers, rejoice! Google Analytics 4 (GA4) just upped the game with eight new dimensions specifically designed to supercharge your analysis of paid and organic traffic sources. This means clearer insights, better optimization, and ultimately, a boost to your content strategy. But before you dive […]
