Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 31, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
$7 Billion Claim: Advertisers Sue Meta Over Inflated Ad Views
March 29, 2024 / Media Buying $7 Billion Claim: Advertisers Sue Meta Over Inflated Ad Views Facebook and Instagram’s parent company, Meta, is facing a huge $7 billion lawsuit. Advertisers say Meta told them more people were seeing their ads than really were — up to four times more. Because of this, advertisers paid more […]
Google Introduces Shareable Previews for Performance Max
March 28, 2024 / Media Buying Google Introduces Shareable Previews for Performance Max Google has introduced a new “Share Ad Preview” button that allows the sharing of Performance Max advertising campaigns without the recipient needing a Google Ads account. PPC expert Scott Carruthers explained how you can find this new feature on his LinkedIn profile. […]
Google’s 2023 Ads Report: Record-High Ad Account Bans
March 27, 2024 / Media Buying Google’s 2023 Ads Report: Record-High Ad Account Bans Google’s 2023 Ads Safety Report shows that in the last year he removed or blocked a record 12.7 million advertiser accounts and 5.5 billion ads that violated its policies. These efforts are part of Google’s ongoing commitment to ensuring a secure […]
YouTube Mandates AI Content Disclosures: What Does This Mean For Creators?
March 26, 2024 / Strategy / Bojan Bovan YouTube Mandates AI Content Disclosures: What Does This Mean For Creators? YouTube has announced that it is now mandatory for creators to inform viewers if their content, which appears realistic, was generated using AI. This new rule is part of the platform’s efforts to introduce tools within the Creator Studio for creators […]
Amplify Your Google Ads Impact: 12 Expert Tips For Optimal Results
March 25, 2024 / Media Buying Amplify Your Google Ads Impact: 12 Expert Tips For Optimal Results While we often find ourselves voicing concerns about Google’s complexities, it’s undeniable that when utilized correctly, Google Ads can be a powerhouse for driving business growth. Recognizing the need for a solid foundation, PPC expert Adriaan Dekker brings […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 24, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Optimizing for Success: How Heat Maps Can Transform Your Conversion Strategy
March 23, 2024 / Strategy / Jovan Simic Optimizing for Success: How Heat Maps Can Transform Your Conversion Strategy Heat maps help marketers understand what visitors are doing on their landing pages—how far they scroll on the page, where they click, which page elements they focus on, and which elements they ignore. Data collected from the maps allow marketers to […]
Maximizing Your Demand Gen Campaigns: A Quick Guide
March 22, 2024 / Media Buying Maximizing Your Demand Gen Campaigns: A Quick Guide Google has introduced a comprehensive guide for boosting Demand Gen campaigns. Here’s a distilled version to help you leverage this strategy effectively: 1) Creativity: Blend images and videos: Utilize both to weave a compelling narrative. Mobile-first approach: Opt for assets that shine […]
