Maximizing Your Demand Gen Campaigns: A Quick Guide
March 22, 2024 / Media Buying Maximizing Your Demand Gen Campaigns: A Quick Guide Google has introduced a comprehensive guide for boosting Demand Gen campaigns. Here’s a distilled version to help you leverage this strategy effectively: 1) Creativity: Blend images and videos: Utilize both to weave a compelling narrative. Mobile-first approach: Opt for assets that shine […]
Microsoft Enhances Performance Max and Plans Smart Shopping Sunset
March 21, 2024 / Media Buying Microsoft Enhances Performance Max and Plans Smart Shopping Sunset Microsoft is set to boost its advertising platform with significant updates to Performance Max (PMax) and has outlined the timeline for phasing out Smart Shopping campaigns. The integration of new automated features, including conversion value rules and video assets, marks […]
Instagram Launches “Ads with Promo Codes” Globally
March 19, 2024 / Media Buying Instagram Launches “Ads with Promo Codes” Globally Instagram has unveiled its “Ads with Promo Codes” feature worldwide, offering a fresh avenue for brands to drive sales and track campaign performance. Announced at ShopTalk 2024, this feature allows advertisers to include promo codes in ad captions, simplifying the purchasing process […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 17, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising Unveils New UI: A Closer Look at the Pilot Update
March 15, 2024 / Media Buying Microsoft Advertising Unveils New UI: A Closer Look at the Pilot Update Microsoft Advertising is testing a new user interface, currently in pilot mode for select users. While a timeline for a broader rollout remains under wraps, the sneak peek into the new UI has sparked interest in the digital […]
When Do Keywords Activate with Search, DSA, and Pmax in Your Google Ads Account?
March 12, 2024 / Media Buying When Do Keywords Activate with Search, DSA, and Pmax in Your Google Ads Account? Google has refined ad targeting on its platform, allowing ads to appear when they match a user’s search term on Google or its partner sites. It recently added a prioritization chart to its support page. […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 10, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Transform Your Ad Results: Insider Tips on Pmax’s Latest Enhancements
March 9, 2024 / Strategy / Bojan Bovan Transform Your Ad Results: Insider Tips on Pmax’s Latest Enhancements Hey, marketers! The latest update brings a significant improvement to the targeting capabilities of Pmax campaigns, which can be found under the “Location options” in campaign settings. Advertisers now have the opportunity to employ a more refined approach to location targeting. They […]
What you need to know about Google Ads’ new “Customer Types” feature
March 8, 2024 / Media Buying What you need to know about Google Ads’ new “Customer Types” feature Google Ads’ new “Customer Types” feature is easy to set up, whether you’re navigating from the audiences list or tweaking individual audience settings. Plus, the “Customer Type” value can be added to the Custom Columns in the […]
