LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe
June 11, 2024 / Media Buying LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe LinkedIn has announced a significant change in its advertising practices following pressure from European regulators over potential violations of the Digital Services Act (DSA). The platform will no longer allow advertisers to target users based on […]
New Information on Google Digital Coupons for Performance Max Campaigns
June 10, 2024 / Media Buying New Information on Google Digital Coupons for Performance Max Campaigns In May 2024, Google announced a new feature: Digital Coupons. This innovative addition is designed to enhance Performance Max (PMAX) campaigns for store goals and will be displayed prominently on Google Maps. Key features of Digital Coupons: Global availability: […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 9, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Get Ready: Google Ads’ New Design Rolls Out This August
June 7, 2024 / Media Buying Get Ready: Google Ads’ New Design Rolls Out This August In March 2023, Google began testing a new design for the Google Ads advertiser console. The wait is almost over! Starting on August 30, 2024, this new design will be rolled out to all advertisers, and the old design […]
Microsoft Ads Introduces Google Ads Conversion Goal Import Feature
June 5, 2024 / Media Buying Microsoft Ads Introduces Google Ads Conversion Goal Import Feature In two weeks, Microsoft Advertising will roll out a new feature allowing you to import conversion goals from Google Ads. This update aims to enhance efficiency and integration across both platforms. Key features: Automatic sync: Your Google Ads conversion goals […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 2, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Ask and learn: Exclusive knowledge from Inceptly’s top minds
June 1, 2024 / Media Buying / Mirna Peric Ask and learn: Exclusive knowledge from Inceptly’s top minds Dear readers, We’re excited to bring you a special article this time, where we answer some of the most intriguing questions from our readers. Our experts at Inceptly have shared their knowledge and insights to help you solve your dilemmas and navigate the […]
Google Ads Introduces Detailed Performance Comparisons in Insights
May 31, 2024 / Media Buying Google Ads Introduces Detailed Performance Comparisons in Insights Google Ads has introduced a new feature in the “Insights” section, marked by a dog icon with a green tick, aimed at helping advertisers better understand their campaign performance. Where to find it: Go to All Campaigns, Click on Insights, Select […]
Google Ads Now Mixed With Organic Results
May 29, 2024 / Media Buying Google Ads Now Mixed With Organic Results Google has recently altered its ad placement strategy, mixing sponsored ads within organic search results. Historically, ads were placed at the top or bottom of a SERP, but now they can appear below top organic results. This change, detailed in Google’s documentation, […]
