Google Ads Introduces Channel Control for Demand Gen Campaigns
March 19, 2025 / Media Buying Google Ads Introduces Channel Control for Demand Gen Campaigns Google Ads has started rolling out channel control for select Demand Gen campaigns, allowing advertisers to specify where their ads appear across Google’s platforms. This update, first announced in January, aims to provide greater control over ad placements. What’s changing? […]
Google Ads Editor 2.9: Key Updates & New Features
March 17, 2025 / Media Buying Google Ads Editor 2.9: Key Updates & New Features Google Ads Editor has rolled out its 2.9 update, bringing a range of new features and enhancements to improve campaign management. Below, we’ll break down the key updates in a simple and informative way. What’s new in Google Ads Editor […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 16, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics 4 Just Rolled Out 3 Major Updates for Better Data Visibility
March 14, 2025 / Media Buying Google Analytics 4 Just Rolled Out 3 Major Updates for Better Data Visibility Google has just launched three significant Google Analytics 4 (GA4) updates designed to improve data visibility and tracking accuracy, helping businesses make better, data-driven decisions. Let’s dive into what’s new and how these updates can enhance […]
Google’s New Experiment: Testing PMAX with Assets vs. Feed-Only
March 13, 2025 / Media Buying Google’s New Experiment: Testing PMAX with Assets vs. Feed-Only Google has introduced a new experiment for Performance Max (PMAX) campaigns, designed specifically for retailers. This test, called “Asset testing for retailers,” allows advertisers to compare the effectiveness of feed-only campaigns against campaigns that include additional assets—all within a single […]
Google Increases Negative Keyword Limit for PMax Campaigns
March 12, 2025 / Media Buying Google Increases Negative Keyword Limit for PMax Campaigns Google has increased the negative keyword limit for Performance Max (PMax) campaigns from 100 to 10,000. This change aligns PMax with Search campaigns and gives advertisers more control over their targeting. Negative keywords help prevent ads from appearing for irrelevant searches, […]
Google Introduces AI Mode and Expands Gemini 2.0 AI Overviews for Smarter Search
March 10, 2025 / Media Buying Google Introduces AI Mode and Expands Gemini 2.0 AI Overviews for Smarter Search Google is rolling out Gemini 2.0 AI Overviews, designed to handle complex queries like advanced math, coding, and multimodal searches. Image source These overviews are now available to a broader audience, including teens. without sign-in, delivering […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 9, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Business Profile Now Connected to Local Service Ads
March 7, 2025 / Media Buying Google Business Profile Now Connected to Local Service Ads Google recently announced an update for Local Service Ads (LSAs) advertisers: Google Business Profile (GBP) accounts are now affiliated with LSAs. This change impacts how businesses collect and manage customer reviews. What’s changing? Review collection moves to Google Business Profile […]
