Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns
December 9, 2024 / Media Buying Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns Scaling a Google Ads account can be a challenge, especially when issues like poorly implemented or missing Consent Mode disrupt your campaigns. If your account is struggling to grow, understanding the role of Consent Mode […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics Introduces Customer Match Support for Google Ads Audiences
December 4, 2024 / Media Buying Google Analytics Introduces Customer Match Support for Google Ads Audiences Google Analytics now supports Customer Match from Google Ads. This integration provides a seamless way to enhance your targeting capabilities by incorporating first-party, consented, and hashed customer data into your Google Ads campaigns. Customer Match in Google Analytics enables […]
Why simply running YouTube ads isn’t enough—And what you should do instead
December 3, 2024 / Media Buying / Bojan Bovan Why simply running YouTube ads isn’t enough—And what you should do instead Video is the most powerful way to connect with your audience. YouTube, the world’s largest video-sharing platform, offers unparalleled opportunities to reach your target audience. By understanding the nuances of YouTube advertising, you can maximize your ROI and achieve […]
Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers
December 2, 2024 / Media Buying Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers When using Meta Ads, the ‘Advantage+ audience’ targeting is the default setting, and it comes with built-in retargeting capabilities. Here’s what you need to know to use it effectively. Meta’s ‘Advantage+ audience’ targeting leverages AI to find and engage your […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The 7-step formula for Demand Gen success (And the crucial setup step you can’t undo)
November 30, 2024 / Media Buying / Jovan Simic The 7-step formula for Demand Gen success (And the crucial setup step you can’t undo) In previous articles, we explored the core of Demand Gen, detailing its benefits and how it compares to Video Action Campaigns (VAC) and other strategies. Key updates include expanded reach through Discover and Gmail, a multi-format approach with both video and […]
Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You?
November 29, 2024 / Media Buying Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You? Microsoft Advertising is experiencing a currency conversion bug that affects accounts in specific circumstances. If your website uses an unsupported currency like CZK (Czech Koruna), Microsoft Advertising automatically converts the currency to EUR (Euro) for your account. The bug stops […]
Black Friday Google Ads Tactics: Maximize Your Peak Season Success
November 28, 2024 / Media Buying Black Friday Google Ads Tactics: Maximize Your Peak Season Success Black Friday is a prime time for businesses to boost sales, and Google Ads can be your secret weapon. With these five actionable tactics from PPC expert Thomas Eccel, you can supercharge your campaigns and make the most of […]
