Creatives or media buying – what matters more?
November 6, 2024 / Media Buying / Bojan Bovan Creatives or media buying – what matters more? In the world of marketing, a constant debate rages on which is more important, creative or media buying. Proponents on both sides make compelling arguments, but the truth is that creative is a more important factor in driving sales and ROI. Want to brainstorm with our team on […]
New Brand Guidelines for Performance Max Campaigns
November 5, 2024 / Media Buying New Brand Guidelines for Performance Max Campaigns Google has introduced a new feature in Performance Max campaigns: Brand Guidelines. Now in beta, this feature gives advertisers more control over how their brand is represented across Google’s automated assets and formats. Here’s a quick overview of what you can do […]
Client-Side Tagging vs. Server-Side Tagging: A Quick Guide
November 4, 2024 / Media Buying Client-Side Tagging vs. Server-Side Tagging: A Quick Guide When setting up data tracking for websites, businesses typically choose between client-side and server-side tagging. Here’s a breakdown of why server-side tagging is gaining popularity, along with its pros and cons. What is server-side tagging? In client-side tagging, each browser or […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 3, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Fine-Tuning Your Google Ads Targeting
November 2, 2024 / Media Buying / Dejan Bovan Fine-Tuning Your Google Ads Targeting One of the biggest advantages of Google Ads advertising is the wide array of targeting options. Yet, not many people are utilizing it to its full extent. So let’s talk about how you can fine-tune your targeting to ensure it reaches the right, converting audience. Want […]
Big News for PMax Campaigns: Segmenting Asset Groups is Here
November 1, 2024 / Media Buying Big News for PMax Campaigns: Segmenting Asset Groups is Here Just in time for Halloween, Google Ads has rolled out a treat for some selected accounts—a new “segment” feature for PMax campaigns! Here’s what you need to know about this update and how it can help you optimize your […]
Google Introduces New Search Ad Asset: Business Links
October 31, 2024 / Media Buying Google Introduces New Search Ad Asset: Business Links Google is piloting a new feature called Business Links, designed to enhance Search ads by targeting varied user intents within a single ad. Currently, in limited release, advertisers interested in joining the pilot can contact their Google representative. Key features of […]
Google’s New “Sexual Health & Wellness” Policy: Key Updates for Advertisers
October 30, 2024 / Media Buying Google’s New “Sexual Health & Wellness” Policy: Key Updates for Advertisers Starting November 11, 2024, Google is updating its advertising guidelines to allow certain sexual health and wellness products on its platforms. This new policy enables advertisers to promote personal lubricants and prescription medications for erectile dysfunction (ED) and […]
Google Ads is Upgrading Call Ads to Responsive Search Ads
October 29, 2024 / Media Buying Google Ads is Upgrading Call Ads to Responsive Search Ads Starting next year, Google Ads will be transitioning call ads to responsive search ads, making it easier for advertisers to manage their assets while accessing new features. Here’s a quick guide on what’s changing, how to prepare, and the […]
