New “Top Ads” Update: Here Is What You Need To Understand
April 12, 2024 / Media Buying New “Top Ads” Update: Here Is What You Need To Understand “Top Ads” have enjoyed a prime position above organic search results, serving as prominent placements for advertisers. However, with the latest update, these ads may now appear below organic results in specific query scenarios, dynamically adjusting their positioning. […]
System Glitches at Meta Cause Spike in Ad Prices, Advertisers Report
April 11, 2024 / Media Buying System Glitches at Meta Cause Spike in Ad Prices, Advertisers Report Recent reports, including insights from Bloomberg, highlight a concerning trend: Facebook’s ad system has been experiencing glitches that have left many marketers grappling with increased costs and unpredictable results. Meta, Facebook’s parent company, has admitted to encountering some […]
Maximize Engagement & Reach on YouTube with Video Reach Campaigns
April 9, 2024 / Strategy Maximize Engagement & Reach on YouTube with Video Reach Campaigns YouTube is a constantly evolving platform, and with the rise of mobile consumption and TV screen browsing, creators have more opportunities than ever to connect with their audience. Today, we will dive into video reach campaigns (VRCs), a Google Ads feature that […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Google Analytics and DV360 Linking Feature
April 5, 2024 / Media Buying New Google Analytics and DV360 Linking Feature Google is rolling out a new feature that encourages the integration of Display & Video 360 (DV360) advertisers with Google Analytics. This move aims to enhance campaign optimization and reporting significantly. Key benefits: Seamless data integration: Export Analytics audiences and conversions directly […]
How to Detect Early Signals of Junk Traffic in Your YouTube Advertising Campaigns
April 4, 2024 / Strategy / Mirna Peric How to Detect Early Signals of Junk Traffic in Your YouTube Advertising Campaigns With its vast user base and diverse content offerings, YouTube provides advertisers with unparalleled opportunities to showcase their products and services. However, amidst the vast sea of potential viewers, there exists a darker side – the realm […]
Microsoft Advertising Shifts to Enhanced CPC: What You Need to Know
April 3, 2024 / Media Buying Microsoft Advertising Shifts to Enhanced CPC: What You Need to Know Exciting changes are on the horizon for Microsoft Advertising users. Starting May 13, 2024, Microsoft is set to upgrade all existing image and feed campaigns from manual cost-per-click (CPC) bid strategies to the more dynamic enhanced CPC. This […]
Meta Introduces Engagement-Based Targeting for Shopping Campaigns
April 2, 2024 / Media Buying Meta Introduces Engagement-Based Targeting for Shopping Campaigns Meta has introduced a new feature in its Advantage+ Shopping Campaigns that lets you target people interested in your products or services but haven’t bought anything yet. Digital ads expert Jon Loomer highlighted how you can now focus on customers who have […]
Google Ads Widens Availability of Campaign Simulation Tool: Explore Its Capabilities
April 1, 2024 / Uncategorized Google Ads Widens Availability of Campaign Simulation Tool: Explore Its Capabilities The Google Ads “campaign change simulation” was released on LinkedIn a few days ago, but has now been rolled out to more accounts. PPC expert Thomas Eccel reveals the possibilities of this tool: “With this Google Ads simulator you […]
