Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues
June 24, 2024 / Media Buying Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues Google Ads is making a significant update to its Automatically Created Assets (ACA) feature. According to reports, this feature will soon be available at the ad level. Anthony Higman recently shared on X, “They are now […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 23, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Highlights from Google Marketing Live 2024: AI revolutionizes advertising, unleashing unparalleled opportunities
June 22, 2024 / Media Buying / Mirna Peric Highlights from Google Marketing Live 2024: AI revolutionizes advertising, unleashing unparalleled opportunities At Google Marketing Live 2024, it’s been unveiled how AI is reshaping media, creative content, and measurement, heralding a new era in advertising. Here’s a roundup of the groundbreaking products and updates that have been announced: Want to brainstorm with our […]
Local Service Ads Coming To Google Maps On iOS
June 21, 2024 / Media Buying Local Service Ads Coming To Google Maps On iOS Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching […]
Meta and GA4 Integration Promises 22% Boost in Attributed Conversions for Advertisers
June 19, 2024 / Media Buying Meta and GA4 Integration Promises 22% Boost in Attributed Conversions for Advertisers Meta has recently announced a development aimed at improving attribution and performance for advertisers. The new native integration between Google Analytics 4 (GA4) and Meta promises to bring significant enhancements to campaign optimization and delivery. Key highlights […]
First Look: AI Image Editing Features in Google Ads
June 19, 2024 / Media Buying First Look: AI Image Editing Features in Google Ads Google Ads has introduced AI-powered image editing features. Announced in May, these features are now available in BETA. Here’s a quick overview of what’s currently offered and how you can access these tools. The AI image editing features available in […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 16, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
GA4 Fixes the Conversion Tracking Issue for Paid Search
June 14, 2024 / Media Buying GA4 Fixes the Conversion Tracking Issue for Paid Search Google recently addressed a significant issue in Google Analytics 4 (GA4) that affected conversion attribution for paid search campaigns. This update is set to enhance the accuracy of how conversions are credited, ensuring that paid search campaigns receive proper recognition. […]
Google Merchant Center Now Enables Direct Ad Campaign Management
June 12, 2024 / Media Buying Google Merchant Center Now Enables Direct Ad Campaign Management Google Merchant Center has introduced a new feature that allows users to manage and create ad campaigns directly within its interface. This update can be found under the Marketing section, specifically in Ad Campaigns. With this new feature, users can […]
