What’s the purpose of each Google Ads campaign type and how to set CPA expectations?
April 27, 2024 / Media Buying What’s the purpose of each Google Ads campaign type and how to set CPA expectations? Understanding the purpose behind each campaign type and establishing realistic Cost Per Acquisition (CPA) expectations are crucial steps toward maximizing your advertising ROI. The PPC expert Thomas Eccel offered his insights on this topic […]
Google Ads API Version 16.1 Released: What’s New?
April 25, 2024 / Media Buying Google Ads API Version 16.1 Released: What’s New? Google unveiled version 16.1 of the Google Ads API yesterday, introducing a range of enhancements aimed at empowering advertisers. Among the key updates are the integration of query assets tailored for Demand Generation, expanded location service details, enhanced support warnings, and […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Testing New Horizontal Ad Cards
April 20, 2024 / Media Buying Google Testing New Horizontal Ad Cards Following the introduction of vertical ad cards and the carousel horizontal ad cards, Google is now testing a simpler version: plain horizontal ad cards. The new ad format adopts a straightforward horizontal card-like design that could potentially streamline the visual experience for users […]
Meta’s Lead Generation Tips for Effective Marketing Campaigns
April 19, 2024 / Media Buying Meta’s Lead Generation Tips for Effective Marketing Campaigns Meta has recently shared valuable insights for marketers aiming to optimize their lead generation ad campaigns across its platforms. Here’s how you can make the most of Meta’s lead generation solutions through four key approaches: 1. Utilize Seasonal Trends Align your […]
The Costly Mistake Stunting Info Business Growth: You’re Setting CPA All Wrong (Here’s the Fix)
April 18, 2024 / Case Studies / Brat Vukovich The Costly Mistake Stunting Info Business Growth: You’re Setting CPA All Wrong (Here’s the Fix) Confessions of a Marketing Veteran: The CPA Guessing Game Have you ever felt like you’re throwing darts at a board when it comes to setting your marketing targets and budgets? I […]
Google Ads Integrates Generative AI for Demand Gen Campaigns
April 17, 2024 / Media Buying Google Ads Integrates Generative AI for Demand Gen Campaigns Google Ads has announced the incorporation of generative AI tools into Demand Gen campaigns, enabling advertisers to create image assets effortlessly. This new feature is initially available in English and is set to expand to more languages later this year. […]
Learn to simplify video ad editing for maximum impact with Google’s new trim tool
April 16, 2024 / Tips & Tricks / Bojan Bovan Learn to simplify video ad editing for maximum impact with Google’s new trim tool “Trim Video” is an advanced video advertisement production tool designed to craft concise versions of your longer video assets, tailoring them to specific ad formats like 6-second bumper ads, 10-second and 15-second skippable ads, […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
