6 Google Ads Experiments You Need to Try Right Now: Minimize Risk, Maximize Results
July 16, 2024 / Media Buying / Jovan Simic 6 Google Ads Experiments You Need to Try Right Now: Minimize Risk, Maximize Results If you are looking to optimize your Google Ads campaigns and get better results for your business, there is a special feature called Google Ads Experiments. These experiments allow you to test and fine-tune various campaign settings, giving you insights into what […]
7 Days to Switch: Google Merchant Center Next Deadline Approaches
July 15, 2024 / Media Buying 7 Days to Switch: Google Merchant Center Next Deadline Approaches Google is sending out emails notifying users that they have just 7 days to make the switch from the classic version to the new Google Merchant Center voluntarily before it’s done automatically. Last week, a notification appeared in the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Introducing Mad PMax: Google’s New Tool for Simplifying Ad Campaign Management
July 12, 2024 / Media Buying Introducing Mad PMax: Google’s New Tool for Simplifying Ad Campaign Management Google has unveiled a new open-source tool called Mad PMax, designed to simplify and enhance your Google Ads campaign management. Mad PMax seamlessly integrates the user-friendly interface of Google Sheets with the robust capabilities of Google Cloud. With […]
How to Avoid Apple’s 30% Service Fee When Boosting Posts on Meta Apps
July 11, 2024 / Media Buying How to Avoid Apple’s 30% Service Fee When Boosting Posts on Meta Apps With Apple extending its 30% service fee to all ads purchased in Meta’s main apps on iOS, advertisers are facing higher costs. To help advertisers avoid these additional charges, Meta has implemented a range of options […]
GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics
July 10, 2024 / Uncategorized GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics Google Analytics 4 (GA4) is constantly evolving to stay at the forefront of privacy-first analytics. A recent update will soon support Chrome Privacy Sandbox APIs, allowing business owners to measure their audience effectively without relying on third-party cookies. Google has […]
Stop guessing, start testing: How YouTube’s thumbnail tester can boost your CTRs
July 9, 2024 / Media Buying / Mirna Peric Stop guessing, start testing: How YouTube’s thumbnail tester can boost your CTRs YouTube’s latest feature empowers advertisers to fine-tune their ad campaigns by testing and comparing different video thumbnails. This innovative tool provides critical insights into which thumbnails best capture viewer attention, helping you improve In-Feed placement and maximize the impact of your […]
Troubleshooting Enhanced Conversions with EC Assist
July 8, 2024 / Media Buying Troubleshooting Enhanced Conversions with EC Assist Struggling with Enhanced Conversions? Google has a new product to help – EC Assist. If you’re using Google Ads Tag conversions, you should also be using Enhanced Conversions to send hashed first-party conversion data to Google. This better powers your Google Ads tools, […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
