Google’s New Tool: Performance Max for Marketplace Sellers
May 7, 2024 / Media Buying Google’s New Tool: Performance Max for Marketplace Sellers Google Ads introduces Performance Max for Marketplaces. This new feature is specifically designed to amplify your presence and sales on various marketplaces without the need for a website or Google Merchant Center account. Performance Max for Marketplaces is a targeted solution […]
Google plans to centralize streaming ad purchases
May 6, 2024 / Media Buying Google plans to centralize streaming ad purchases Google has unveiled its latest strategy for advertisers to connect with audiences on streaming platforms. PPC expert Adriaan Dekker highlighted this initiative in a recent post on his LinkedIn profile. During the IAB NewFronts event in New York City, Google announced its […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 5, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
TikTok Introduces New Pulse Ad Placement Options and Partnerships
May 3, 2024 / Media Buying TikTok Introduces New Pulse Ad Placement Options and Partnerships TikTok has recently announced exciting updates to its premium ad placement option, known as “Pulse” ads. With TikTok’s Pulse offering, big brands can now maximize their ad placement by ensuring that their promotions appear alongside some of the most popular […]
Bid Strategy Dilemma: Target CPA vs. Maximize Conversions—Which Wins?
May 2, 2024 / Strategy / Jovan Simic Bid Strategy Dilemma: Target CPA vs. Maximize Conversions—Which Wins? Driving conversions is the ultimate goal of any advertising campaign. This is why determining the right bid strategy for your account is such a crucial aspect of your success. It could mean the difference between scaling with ease […]
Google’s June Update: Auto-Pausing Inactive Keywords for Advertisers
May 1, 2024 / Media Buying Google’s June Update: Auto-Pausing Inactive Keywords for Advertisers Google is set to automatically pause low-activity keywords starting June 2024. Keywords that have been inactive for over a year will be affected. The aim? To declutter advertiser accounts and focus on high-performing keywords for better results. But advertisers can still […]
Microsoft Rolls Out Copilot in Advertising Platform for Users
April 30, 2024 / Media Buying Microsoft Rolls Out Copilot in Advertising Platform for Users Microsoft has launched Copilot in the Microsoft Advertising Platform, making it available for all users. Copilot, Microsoft’s AI assistant, helps with chat, recommends assets, and creates images for advertising campaigns. Introduced just a month ago, Copilot aims to assist advertisers […]
Maximizing Impact: What’s New with Performance Max Campaigns
April 29, 2024 / Media Buying Maximizing Impact: What’s New with Performance Max Campaigns To put Google AI to work for your business and unlock the full potential of Performance Max, it’s essential to provide the right inputs. In this post, we’ll delve into the latest updates regarding Performance Max campaigns, highlighting the new features […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
