Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Click-through rate (CTR) and its game-changing importance for video ads (Google Ads)
July 27, 2024 / Media Buying / Bojan Bovan Click-through rate (CTR) and its game-changing importance for video ads (Google Ads) Clickthrough rate (CTR) stands out as a game-changer. But what exactly is CTR, and why should you care about it? Welcome to our comprehensive guide on CTR for video ads, where we’ll break down the importance of this critical metric, what […]
Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts
July 25, 2024 / Media Buying Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts The latest iteration of Google Merchant Center (GMC) has been spotted on multi-client accounts, showcasing several new features aimed at improving user experience and functionality. One of the most notable changes is the expansion of the left navigation menu, […]
How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis
July 24, 2024 / Media Buying How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis Google Ads users, there’s a new feature: the AI Generated Overview Beta. This tool appears above the account level summary, providing valuable insights into your campaign performance. The AI Overview offers a performance summary of the last 28 […]
Google Ads Update: New RSA Recommendations
July 22, 2024 / Uncategorized Google Ads Update: New RSA Recommendations Google Ads has introduced a new recommendation feature that states “Works well with your Responsive search ads”. This tip aims to help advertisers enhance the performance of their Responsive Search Ads (RSAs), allowing for more effective campaign optimization. In addition to this, it’s important […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising Enhances PMAX Campaigns with New Features
July 19, 2024 / Media Buying Microsoft Advertising Enhances PMAX Campaigns with New Features Microsoft Advertising continues to innovate with its Performance Max (PMAX) campaigns, designed to enhance multi-format and cross-channel advertising. PMAX has already proven effective, showcasing a 32% decrease in cost per acquisition and a 3x increase in return on ad spend for […]
Exploring Meta’s New Advertising Opportunity: Reels Overlay Ads
July 18, 2024 / Media Buying Exploring Meta’s New Advertising Opportunity: Reels Overlay Ads Meta has introduced a new advertising feature within Reels, its fastest-growing content format. The new Reels overlay ads are now available to selected advertisers, offering a unique way to engage with audiences. Reels overlay ads appear on screen with a prominent […]
New Google Ads Feature: Create GA4 Events Directly Within the Platform
July 17, 2024 / Media Buying New Google Ads Feature: Create GA4 Events Directly Within the Platform Google has introduced a new feature in Google Ads, allowing users to create GA4 events directly within the platform. Previously, we were accustomed to creating conversions in Google Analytics and then importing them into Google Ads. Now, the […]
