Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 11, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency
August 10, 2024 / Media Buying / Dejan Bovan Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency Since entering the world of digital marketing, I have been involved in numerous projects, ranging from tracking and media buying to onboarding and project management. Each role required efficiency and minimal time consumption, prompting me to learn […]
Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns
August 9, 2024 / Media Buying Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns A recent report from The Financial Times suggests that Meta and YouTube may have teamed up on a covert project to target teenagers with Instagram promotions on YouTube. This alleged collaboration could be a significant violation of Google’s advertising […]
Google Ads Outage Update: Services Restored, Competitive Metrics Pending
August 8, 2024 / Media Buying Google Ads Outage Update: Services Restored, Competitive Metrics Pending On August 1st, Google Ads experienced a significant outage that resulted in a data breach, exposing competitor data. This incident has affected many users, causing concern and disruption in advertising campaigns. Google has announced that most reporting services have been […]
Meta Removes Detailed Targeting Exclusions for New Ad Campaigns
August 6, 2024 / Media Buying Meta Removes Detailed Targeting Exclusions for New Ad Campaigns Earlier this year, Meta made a significant change to its advertising options by removing detailed targeting exclusions from all new campaigns. While Meta did not officially announce this change until recently, advertisers were alerted back in May through an accidental […]
Google Ads Outage Causes Data Breach and Privacy Concerns
August 5, 2024 / Media Buying Google Ads Outage Causes Data Breach and Privacy Concerns Google Ads is currently experiencing a major outage that has impacted several key reporting tools and product management features. Advertisers worldwide are feeling the effects as the outage has affected the Report Editor, Dashboards, and Saved Reports in the web […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 4, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
5 advanced Google Ads techniques to master in 2024
August 3, 2024 / Media Buying / Mirna Peric 5 advanced Google Ads techniques to master in 2024 In 2024, mastering Google Ads involves adopting a variety of advanced techniques. These range from simplifying account management to customizing your ads on a large scale and enhancing the effectiveness and efficiency of your campaigns. Want to brainstorm with our team on […]
Google Ads AI image editor Now Pulls Images Directly from Merchant Center
August 2, 2024 / Media Buying Google Ads AI image editor Now Pulls Images Directly from Merchant Center Google Ads has introduced a powerful new feature that integrates image assets directly from Google Merchant Center, streamlining the process for advertisers to enhance and utilize product images in their campaigns. Integration and Features Google Merchant Center […]
