New Performance Max Features: Advanced AI Tools and Creative Controls
May 23, 2024 / Media Buying New Performance Max Features: Advanced AI Tools and Creative Controls Google has announced a range of new AI-driven formats, tools, and changes to the Google Ads platform. Here’s a concise overview of what Performance Max enhancements you can expect. Performance Max is already a popular choice among retailers using […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 19, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Introduces AI Performance Summaries for Advertisers
May 17, 2024 / Media Buying Google Ads Introduces AI Performance Summaries for Advertisers Google Ads now offering AI-generated summaries of ad performance within the advertiser console. These summaries provide an overview of campaign performance over specified periods, making it easier for advertisers to understand their metrics at a glance. Anthony Higman shared a video […]
Google Tests New Messaging Feature for Local Service Ads
May 16, 2024 / Media Buying Google Tests New Messaging Feature for Local Service Ads Google is currently testing a new feature for Local Service Ads that allows users to “message multiple businesses” simultaneously, rather than contacting one business at a time. This feature was spotted by Matt Casady, who shared screenshots on X, highlighting […]
What Google’s New Suspension Policy Means for Advertisers
May 14, 2024 / Media Buying What Google’s New Suspension Policy Means for Advertisers Google revealed upcoming changes to how suspended Google Ads accounts are managed. Starting in June 2024, these accounts will face stricter limitations on the actions that advertisers can take during the suspension period. Under the new policy, the functionality of suspended […]
Beat the Summer Rush: Why Google Ads Demand Gen Campaigns Are Your Secret Weapon
May 13, 2024 / Media Buying Beat the Summer Rush: Why Google Ads Demand Gen Campaigns Are Your Secret Weapon Summer is on the horizon, and with it comes a shift in consumer behavior. People are looking for ways to relax, have fun, and try new things. As a Google Ads advertiser, this presents a golden […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 12, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to Enhance Your Google Ads Demand Gen Audience Lists Using Meta Campaigns
May 9, 2024 / Media Buying How to Enhance Your Google Ads Demand Gen Audience Lists Using Meta Campaigns PPC expert Thomas Eccel recently shared an effective strategy on his LinkedIn profile for leveraging Meta campaigns to bolster Google Ads Demand Gen audiences. Here’s his approach: Run Meta LeadGen campaigns to gather first party customer data (i.e […]
The Little-Known Targeting Techniques That Will Maximize Your Profitability
May 8, 2024 / Strategy / Mirna Peric The Little-Known Targeting Techniques That Will Maximize Your Profitability Effective targeting is the bedrock of success. Whether it’s reaching new audiences or re-engaging past visitors, precision targeting can make or break your campaign’s profitability. In this guide, we’ll unravel simplified strategies for setting up targeting in Google Ads campaigns, focusing on […]
