Meta and GA4 Integration Promises 22% Boost in Attributed Conversions for Advertisers
June 19, 2024 / Media Buying Meta and GA4 Integration Promises 22% Boost in Attributed Conversions for Advertisers Meta has recently announced a development aimed at improving attribution and performance for advertisers. The new native integration between Google Analytics 4 (GA4) and Meta promises to bring significant enhancements to campaign optimization and delivery. Key highlights […]
First Look: AI Image Editing Features in Google Ads
June 19, 2024 / Media Buying First Look: AI Image Editing Features in Google Ads Google Ads has introduced AI-powered image editing features. Announced in May, these features are now available in BETA. Here’s a quick overview of what’s currently offered and how you can access these tools. The AI image editing features available in […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 16, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
GA4 Fixes the Conversion Tracking Issue for Paid Search
June 14, 2024 / Media Buying GA4 Fixes the Conversion Tracking Issue for Paid Search Google recently addressed a significant issue in Google Analytics 4 (GA4) that affected conversion attribution for paid search campaigns. This update is set to enhance the accuracy of how conversions are credited, ensuring that paid search campaigns receive proper recognition. […]
Google Merchant Center Now Enables Direct Ad Campaign Management
June 12, 2024 / Media Buying Google Merchant Center Now Enables Direct Ad Campaign Management Google Merchant Center has introduced a new feature that allows users to manage and create ad campaigns directly within its interface. This update can be found under the Marketing section, specifically in Ad Campaigns. With this new feature, users can […]
LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe
June 11, 2024 / Media Buying LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe LinkedIn has announced a significant change in its advertising practices following pressure from European regulators over potential violations of the Digital Services Act (DSA). The platform will no longer allow advertisers to target users based on […]
New Information on Google Digital Coupons for Performance Max Campaigns
June 10, 2024 / Media Buying New Information on Google Digital Coupons for Performance Max Campaigns In May 2024, Google announced a new feature: Digital Coupons. This innovative addition is designed to enhance Performance Max (PMAX) campaigns for store goals and will be displayed prominently on Google Maps. Key features of Digital Coupons: Global availability: […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 9, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Get Ready: Google Ads’ New Design Rolls Out This August
June 7, 2024 / Media Buying Get Ready: Google Ads’ New Design Rolls Out This August In March 2023, Google began testing a new design for the Google Ads advertiser console. The wait is almost over! Starting on August 30, 2024, this new design will be rolled out to all advertisers, and the old design […]
