Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 2, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Ask and learn: Exclusive knowledge from Inceptly’s top minds
June 1, 2024 / Media Buying / Mirna Peric Ask and learn: Exclusive knowledge from Inceptly’s top minds Dear readers, We’re excited to bring you a special article this time, where we answer some of the most intriguing questions from our readers. Our experts at Inceptly have shared their knowledge and insights to help you solve your dilemmas and navigate the […]
Google Ads Introduces Detailed Performance Comparisons in Insights
May 31, 2024 / Media Buying Google Ads Introduces Detailed Performance Comparisons in Insights Google Ads has introduced a new feature in the “Insights” section, marked by a dog icon with a green tick, aimed at helping advertisers better understand their campaign performance. Where to find it: Go to All Campaigns, Click on Insights, Select […]
Google Ads Now Mixed With Organic Results
May 29, 2024 / Media Buying Google Ads Now Mixed With Organic Results Google has recently altered its ad placement strategy, mixing sponsored ads within organic search results. Historically, ads were placed at the top or bottom of a SERP, but now they can appear below top organic results. This change, detailed in Google’s documentation, […]
Important Update: Google Ads Experiment End Dates
May 28, 2024 / Media Buying Important Update: Google Ads Experiment End Dates Google has recently announced a change that will affect many Google Ads advertisers. If you have any active Google Ads experiments without an end date, they will now be assigned a default end date of August 23, 2024. What you need to […]
Boost Sales and Loyalty with Pmax’s New Customer Lifecycle Features
May 27, 2024 / Media Buying Boost Sales and Loyalty with Pmax’s New Customer Lifecycle Features In a new update announced at GML 2024, advertisers can now leverage Pmax Customer Lifecycle Goals to create more personalized and engaging ads. This feature is designed to target both potential new buyers and loyal members, making it a […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 26, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Maximize your campaign’s impact with Google’s generative AI for visuals
May 25, 2024 / Tips & Tricks / Bojan Bovan Maximize your campaign’s impact with Google’s generative AI for visuals Exciting AI-driven enhancements are on the horizon for Demand Generation campaigns, promising to elevate your visual storytelling. By utilizing generative image tools, you can easily create a wide array of captivating visuals in just seconds with the help of generative AI […]
New Performance Max Features: Advanced AI Tools and Creative Controls
May 23, 2024 / Media Buying New Performance Max Features: Advanced AI Tools and Creative Controls Google has announced a range of new AI-driven formats, tools, and changes to the Google Ads platform. Here’s a concise overview of what Performance Max enhancements you can expect. Performance Max is already a popular choice among retailers using […]
