How to Expand Your Demand Gen Reach with Google Video Partners

August 22, 2024 / Media Buying How to Expand Your Demand Gen Reach with Google Video Partners Google has recently introduced a new beta feature for Demand Gen campaigns called “Google Video Partners.” This update brings a few noteworthy changes that could impact your campaign strategy. What’s new? Previously, Demand Gen campaigns were likely confined […]

Google Updates Performance Max Campaign Modification Request Form

August 20, 2024 / Media Buying Google Updates Performance Max Campaign Modification Request Form Google has recently updated its official form for requesting modifications to Performance Max campaigns. These changes are designed to streamline the process and offer more flexibility to advertisers. Here’s a quick rundown of what’s new: 🛎️ A new notification has been […]

Google Addresses Product Ads Error, Ensures No Impact on Advertiser Billing

August 19, 2024 / Media Buying Google Addresses Product Ads Error, Ensures No Impact on Advertiser Billing Google recently issued an apology to advertisers for a technical issue that resulted in product ads being displayed on other advertisers’ ads. This issue began on July 30th and affected a number of accounts. Google was quick to […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

August 18, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.  Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]

Why investing in brand search campaigns on Google Ads is worthwhile

August 17, 2024 / Media Buying / Bojan Bovan Why investing in brand search campaigns on Google Ads is worthwhile Brand search campaigns have emerged as a powerful tool for businesses looking to safeguard their online presence and enhance their marketing efforts. However, whether these campaigns are truly worth the investment remains a topic of debate. We often get questions […]

Finally! Bulk Placement Exclusions Now Available for Demand Gen Campaigns

August 16, 2024 / Media Buying Finally! Bulk Placement Exclusions Now Available for Demand Gen Campaigns If you’re running Demand Gen campaigns, you know how crucial it is to fine-tune your placements for optimal performance. One of the biggest challenges has always been dealing with poor-performing YouTube channel placements that: Aren’t brand-safe Don’t align with […]

Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming

August 15, 2024 / Media Buying Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming Meta, the parent company of Facebook and Instagram, is set to change its ad campaign measurement and attribution system in the latter half of this year. These updates aim to improve the connection between Meta ads and conversions while […]

Is Google Facing a Breakup? What Marketers Need to Know

August 14, 2024 / Media Buying Is Google Facing a Breakup? What Marketers Need to Know The U.S. Justice Department is reportedly considering taking significant action against Alphabet, Google’s parent company, following a judge’s ruling that Google violated antitrust laws. Among the possibilities being explored is the forced separation of at least one of Alphabet’s […]

Understanding Google’s New Policy on Pausing Low-Activity Keywords

August 13, 2024 / Media Buying Understanding Google’s New Policy on Pausing Low-Activity Keywords Google Ads has recently introduced a new policy where low-activity keywords created over 13 months ago with zero impressions in the last 13 months will be automatically paused. However, it’s important to note that this policy does not apply to keywords […]