Enhanced Audience Targeting Transforms App Download Campaigns
July 1, 2024 / Media Buying Enhanced Audience Targeting Transforms App Download Campaigns For a long time, the inability to target specific audiences in-app download campaigns posed a significant challenge for brands and agencies. This limitation hindered the effectiveness of campaigns, making it difficult to reach the right people and consequently reducing the return on […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 30, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #2 Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
Unlocking the potential of Demand Gen campaigns in Google Ads
June 29, 2024 / Media Buying / Dejan Bovan Unlocking the potential of Demand Gen campaigns in Google Ads When it comes to Google Ads, many of us are well-versed with popular campaign types like Search, Shopping, Video, and Performance Max (Pmax). However, there’s a lesser-known but promising campaign type that has shown significant potential in our tests: Demand Gen campaigns. […]
Google Ads Now Automatically Includes Misspelled Negative Keywords
June 27, 2024 / Media Buying Google Ads Now Automatically Includes Misspelled Negative Keywords Did you know there are at least 1.5 million ways to misspell “YouTube” on Google Search? Fortunately, Google Ads targets these misspellings automatically, saving us from manually adding them to our campaigns. Hana Kobzová was the first to notice this update. But […]
Optimize Ad Spend with Google Ads’ New tROAS Insight Box
June 25, 2024 / Media Buying Optimize Ad Spend with Google Ads’ New tROAS Insight Box Google Ads has rolled out a new feature for Performance Max (Pmax) and Standard Shopping campaigns—the tROAS Insight Box. This tool is designed to enhance transparency and understanding of Return on Ad Spend (ROAS) for advertisers, ensuring more efficient […]
Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues
June 24, 2024 / Media Buying Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues Google Ads is making a significant update to its Automatically Created Assets (ACA) feature. According to reports, this feature will soon be available at the ad level. Anthony Higman recently shared on X, “They are now […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 23, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Highlights from Google Marketing Live 2024: AI revolutionizes advertising, unleashing unparalleled opportunities
June 22, 2024 / Media Buying / Mirna Peric Highlights from Google Marketing Live 2024: AI revolutionizes advertising, unleashing unparalleled opportunities At Google Marketing Live 2024, it’s been unveiled how AI is reshaping media, creative content, and measurement, heralding a new era in advertising. Here’s a roundup of the groundbreaking products and updates that have been announced: Want to brainstorm with our […]
Local Service Ads Coming To Google Maps On iOS
June 21, 2024 / Media Buying Local Service Ads Coming To Google Maps On iOS Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching […]
