2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns
September 4, 2024 / Media Buying 2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns In response to evolving consumer behavior, Google has announced that starting in Q2 2025, Video Action Campaigns (VACs) will be upgraded to Demand Gen campaigns. This shift is aimed at helping advertisers boost performance by leveraging more […]
GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports
September 4, 2024 / Media Buying GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports Google Analytics 4 (GA4) has recently rolled out an update that introduces powerful new tools and enhancements designed to give you deeper insights and greater control over your data. Whether you’re looking to identify key trends, improve […]
Maximizing Your Holiday Sales with Google AI: Key Strategies for Success
September 2, 2024 / Media Buying Maximizing Your Holiday Sales with Google AI: Key Strategies for Success Did you know that 72% of retail marketers find consumer insights essential for holiday marketing? Google offers powerful tools to help you understand your customers, track performance, and adjust your strategy in real-time. Here’s how you can set […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry
August 30, 2024 / Media Buying Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry Google Analytics 4 has introduced a new feature called Benchmarking, designed to help businesses compare their performance with others in the same industry. This tool is particularly useful for gaining insights into how your business stacks up against […]
Enhance Your First-Party Data Strategy with Google’s New Tools
August 29, 2024 / Media Buying Enhance Your First-Party Data Strategy with Google’s New Tools Google has recently unveiled a set of new tools designed to help businesses strengthen their first-party data strategy. These tools, called Tag Diagnostics and a new Consent Management Setup, are now available in Google Ads, Google Analytics, and Google Tag […]
New Level of YouTube Ad Targeting: Remarketing with Creator Videos
August 26, 2024 / Media Buying New Level of YouTube Ad Targeting: Remarketing with Creator Videos YouTube has just introduced a groundbreaking feature that could revolutionize your ad campaigns. Now, you can remarket to audiences based on specific videos created by other YouTube creators—even if those videos aren’t on your channel! That’s right. When creating […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 25, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Warning: Conversion Tracking to Be Disabled for Non-Compliant EEA Accounts
August 23, 2024 / Media Buying Google Ads Warning: Conversion Tracking to Be Disabled for Non-Compliant EEA Accounts If you’re using web or app conversion tracking and haven’t adopted Google’s Consent Mode, it’s time to act. Google has begun enforcing its Consent Mode policy more strictly. Accounts that fail to meet the requirements for Consent […]
