New Facebook Ads Feature: Custom Thumbnails for Site Links
September 17, 2024 / Media Buying New Facebook Ads Feature: Custom Thumbnails for Site Links Facebook continues to evolve its ad platform, making it easier for advertisers to create more engaging and personalized ads. One of the latest features now available is the ability to upload custom thumbnails for site links. This new option allows […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Level up your video advertising with Google Ads Demand Gen campaigns
September 14, 2024 / Media Buying / Bojan Bovan Level up your video advertising with Google Ads Demand Gen campaigns Starting in Q2 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns so you better start making an effort as of now to understand in depth this not so much explored property. The digital advertising landscape is constantly […]
Google Ads Introduces Confidential Matching for Enhanced Data Privacy
September 13, 2024 / Media Buying Google Ads Introduces Confidential Matching for Enhanced Data Privacy Google Ads has launched confidential matching, a new technology that helps advertisers use their first-party data securely while protecting customer privacy. Built on confidential computing—which uses Trusted Execution Environments (TEEs) to safeguard data during processing—confidential matching allows businesses to connect […]
Google Ads tROAS Recommendations: Watch Out for Automatic Budget Increases
September 12, 2024 / Media Buying Google Ads tROAS Recommendations: Watch Out for Automatic Budget Increases Google Ads has made a change to how its Target Return on Ad Spend (tROAS) recommendations work, and it’s something advertisers need to be aware of. Before, Google Ads would recommend increasing your daily budget based on performance opportunities. […]
Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy
September 11, 2024 / Media Buying Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy As the holiday season approaches, businesses are ramping up their marketing strategies to capture attention and boost sales. Reels have become Meta’s fastest-growing content format, with over 200 billion views daily across both platforms. This presents a […]
Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC)
September 9, 2024 / Media Buying Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC) In a recent update, Google announced that the Enhanced Cost-Per-Click (ECPC) bid strategy will be phased out for search and display campaigns. Starting in October 2024, ECPC will no longer be available for new campaigns. Existing campaigns using ECPC can […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The hidden keys to Google Ads success: Choose the right bidding option and tracking setup
September 7, 2024 / Media Buying / Dejan Bovan The hidden keys to Google Ads success: Choose the right bidding option and tracking setup When launching a Google Ads campaign, it’s easy to focus on creative assets and targeting, as these are often seen as the most visible and immediate aspects of a campaign. However, the success of […]
