Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The 7-step formula for Demand Gen success (And the crucial setup step you can’t undo)
November 30, 2024 / Media Buying / Jovan Simic The 7-step formula for Demand Gen success (And the crucial setup step you can’t undo) In previous articles, we explored the core of Demand Gen, detailing its benefits and how it compares to Video Action Campaigns (VAC) and other strategies. Key updates include expanded reach through Discover and Gmail, a multi-format approach with both video and […]
Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You?
November 29, 2024 / Media Buying Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You? Microsoft Advertising is experiencing a currency conversion bug that affects accounts in specific circumstances. If your website uses an unsupported currency like CZK (Czech Koruna), Microsoft Advertising automatically converts the currency to EUR (Euro) for your account. The bug stops […]
Black Friday Google Ads Tactics: Maximize Your Peak Season Success
November 28, 2024 / Media Buying Black Friday Google Ads Tactics: Maximize Your Peak Season Success Black Friday is a prime time for businesses to boost sales, and Google Ads can be your secret weapon. With these five actionable tactics from PPC expert Thomas Eccel, you can supercharge your campaigns and make the most of […]
Stay Informed: 4 New Meta Ads Features You Can’t Miss
November 27, 2024 / Media Buying Stay Informed: 4 New Meta Ads Features You Can’t Miss Meta has rolled out several updates recently, and here’s a quick breakdown of the key changes and how they might impact your campaigns: 1. Google Analytics integration for Meta Ads 📊 Meta has officially released a setup guide for […]
Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals
November 25, 2024 / Media Buying Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals Google has introduced a new feature to help merchants maximize their online sales potential by addressing product disapprovals in Google Merchant Center. You can now identify and resolve product disapprovals directly through Google Analytics. These recommendations are easy […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 24, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads experiments explained: Optimize without the risk
November 23, 2024 / Media Buying / Dejan Bovan Google Ads experiments explained: Optimize without the risk Google Ads offers a range of tools for marketers aiming to reach their ideal audiences. Some tools are safer than others, but often in advertising, the higher the risk, the higher the reward. 🌟 When planning an online campaign, you’ll choose tools […]
Google Ads Introduces Confirmation Step for Appeals
November 22, 2024 / Media Buying Google Ads Introduces Confirmation Step for Appeals Google Ads has added an extra layer of assurance for advertisers filing appeals. Before submitting, advertisers must now confirm two key points: They’ve reviewed and resolved the issues that were flagged. The information in the appeal is accurate. This step helps […]
