GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics
July 10, 2024 / Uncategorized GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics Google Analytics 4 (GA4) is constantly evolving to stay at the forefront of privacy-first analytics. A recent update will soon support Chrome Privacy Sandbox APIs, allowing business owners to measure their audience effectively without relying on third-party cookies. Google has […]
Stop guessing, start testing: How YouTube’s thumbnail tester can boost your CTRs
July 9, 2024 / Media Buying / Mirna Peric Stop guessing, start testing: How YouTube’s thumbnail tester can boost your CTRs YouTube’s latest feature empowers advertisers to fine-tune their ad campaigns by testing and comparing different video thumbnails. This innovative tool provides critical insights into which thumbnails best capture viewer attention, helping you improve In-Feed placement and maximize the impact of your […]
Troubleshooting Enhanced Conversions with EC Assist
July 8, 2024 / Media Buying Troubleshooting Enhanced Conversions with EC Assist Struggling with Enhanced Conversions? Google has a new product to help – EC Assist. If you’re using Google Ads Tag conversions, you should also be using Enhanced Conversions to send hashed first-party conversion data to Google. This better powers your Google Ads tools, […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Meta’s Update: Accurate Conversion Tracking for Advertisers
July 5, 2024 / Media Buying Meta’s Update: Accurate Conversion Tracking for Advertisers Meta has rolled out an update to its Ads platform, introducing new attribution settings that promise to address a common frustration among advertisers: the misalignment between Meta ad data and backend numbers. Historically, Meta’s ad reporting system counted all conversions a user […]
10 Essential Steps for Auditing a Google Ads Account
July 4, 2024 / Media Buying 10 Essential Steps for Auditing a Google Ads Account Auditing a Google Ads account can be a daunting task, especially when dealing with large accounts. However, Thomas Eccel, a seasoned PPC expert with experience from Google Ads Support, has shared his streamlined approach to auditing Google Ads accounts effectively. […]
Unlock the powerhouse of profits: Target CPA vs. Maximise Conversions bidding showdown
July 3, 2024 / Media Buying / Bojan Bovan Unlock the powerhouse of profits: Target CPA vs. Maximise Conversions bidding showdown To excel in Google Ads, it’s essential to adopt an appropriate bidding strategy. Google offers an extensive array of bidding options designed to help advertisers optimize their campaigns and meet their marketing objectives. Popular […]
Google Merchant Center Update: Changes in Conversion Data Collection
July 2, 2024 / Media Buying Google Merchant Center Update: Changes in Conversion Data Collection Google has announced updates to how conversion data is collected and used for Google Merchant Center merchants. Here’s a brief overview of the changes: Expanded data collection: Google will now collect all conversions from your website, including those from clicks […]
Enhanced Audience Targeting Transforms App Download Campaigns
July 1, 2024 / Media Buying Enhanced Audience Targeting Transforms App Download Campaigns For a long time, the inability to target specific audiences in-app download campaigns posed a significant challenge for brands and agencies. This limitation hindered the effectiveness of campaigns, making it difficult to reach the right people and consequently reducing the return on […]
