Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Upgrade: New AI-Powered Conversion Value Insights
September 27, 2024 / Media Buying Google Ads Upgrade: New AI-Powered Conversion Value Insights Google Ads has made another update to its AI-powered summary feature, and this time it’s all about giving advertisers even better insights into how their ads are performing. What’s new? Back in April 2024, Google introduced an AI summary to help […]
Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode
September 26, 2024 / Media Buying Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode Google Analytics has released an important update, resolving a bug that caused an over-attribution of sessions to direct traffic for users of its enhanced User ID mode. This bug, which impacted both new and existing users between late […]
TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences
September 25, 2024 / Media Buying TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences TikTok has launched Search Ads Campaign, a new ad type that targets users directly on TikTok’s search results page. This campaign type allows advertisers to capture high-intent audiences at crucial decision-making moments, tapping into the platform’s growing […]
Microsoft Advertising Simplifies Google Merchant Center Imports with New Features
September 23, 2024 / Media Buying Microsoft Advertising Simplifies Google Merchant Center Imports with New Features Microsoft Advertising recently introduced new updates to streamline product imports from Google Merchant Center, making the process faster and more efficient for merchants. Key updates: Feed label support: Starting in early October, products imported from Google Merchant Center will […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Gain deeper insights and influence over your campaigns with Google’s new AI tools
September 19, 2024 / Media Buying / Mirna Peric Gain deeper insights and influence over your campaigns with Google’s new AI tools The integration of AI-powered campaigns has driven tremendous success for both small and large businesses alike. However, many of us have been asking for more control and insights when using AI in advertising […]
Meta Introduces Promo Codes, Location Targeting, and More for Holiday Ads
September 20, 2024 / Media Buying Meta Introduces Promo Codes, Location Targeting, and More for Holiday Ads As businesses gear up for the holiday shopping season, Meta has rolled out new ad tools and formats designed to help advertisers drive sales and reach customers more effectively. These updates, which include features for highlighting promotions and […]
Negative Keywords for PMAX Campaigns Are Coming
September 19, 2024 / Media Buying Negative Keywords for PMAX Campaigns Are Coming Exciting news for advertisers using Google’s Performance Max (PMAX) campaigns! By the end of 2024, Google will introduce campaign-level negative keywords, a long-awaited feature that will provide brands with more control over their ad targeting. This update allows advertisers to exclude specific […]
