Ad Scheduling Goes Away for Smart Bidding?
January 6, 2025 / Media Buying Ad Scheduling Goes Away for Smart Bidding? Google has recently announced a change that’s causing a stir in the advertising community: ad scheduling is no longer compatible with campaigns using Smart Bidding. Adriaan Dekker spotted this change that has left advertisers scratching their heads—was this a mistake, or is […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 5, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Introduces New YouTube Ad Format: View Counts Without CTAs
January 3, 2025 / Media Buying Google Ads Introduces New YouTube Ad Format: View Counts Without CTAs Google Ads is constantly evolving, and 2025 has brought another interesting development for YouTube advertisers. Thomas Eccel recently spotted a new ad format that shows video view counts but omits the traditional call-to-action (CTA) and landing page navigation […]
Meta’s 2025 Attribution Model: Key Changes Advertisers Must Know
January 2, 2025 / Media Buying Meta’s 2025 Attribution Model: Key Changes Advertisers Must Know Paid social advertising is evolving, and by 2025, Meta’s new incrementality-based attribution model will change how campaigns are measured and optimized. Meta’s traditional click-based attribution is being replaced by incremental attribution. This new approach compares ad-exposed audiences with unexposed control […]
Master media buying: How to spot and prevent common missteps
January 1, 2025 / Media Buying / Jovan Simic Master media buying: How to spot and prevent common missteps The key to effective media buying is selecting the right ad inventory and using a bidding strategy that helps you reach your target audience at the most cost-effective price. Google Ads is a top platform for media buyers because of its massive reach and […]
Google Tag Assistant Is Back with a Unified Upgrade
December 31, 2024 / Media Buying Google Tag Assistant Is Back with a Unified Upgrade If you’ve worked with Google Tag Manager or implemented Google Tags, you’ve likely used Google Tag Assistant. This Chrome extension has been a go-to tool for troubleshooting and ensuring tags are set up correctly. For a time, Google Tag Assistant […]
New Meta Ads Feature: Labeling Leads for Better Audience Insights
December 30, 2024 / Media Buying New Meta Ads Feature: Labeling Leads for Better Audience Insights Meta Ads just introduced an update for lead generation—you can now label your leads when uploading a new customer list! This feature could help you fine-tune your ad targeting and boost your campaign effectiveness. What’s new? When you upload […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Optimization is the CORE of Media Buying: A simple 5-step strategy to unlock your Google Ads campaigns
December 28, 2024 / Media Buying / Dejan Bovan Optimization is the CORE of Media Buying: A simple 5-step strategy to unlock your Google Ads campaigns Optimization is the core of media buying. Your reaction to the past, current, and future situation is what you are there for. Your ability to adapt and react adequately is what separates good […]
