Google’s Official Guide: Adding Negative Keywords to Performance Max
December 18, 2024 / Media Buying Google’s Official Guide: Adding Negative Keywords to Performance Max By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on the Search and Shopping inventory. Negative keywords prevent your ads from appearing for irrelevant searches. For […]
Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why
December 16, 2024 / Media Buying Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why If you’re running Meta Ads in Europe, you might see changes in your metrics. Here’s what’s happening and what it means for your campaigns: Key changes: Higher video duration metrics – Users choosing less-personalized ads […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance
December 13, 2024 / Media Buying Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance Microsoft Advertising has announced key updates this December to enhance campaign performance and compliance. Here’s a quick overview: 1. Household attribution for deeper insights Microsoft Invest now supports household attribution, helping advertisers track cross-device behavior within the same household. Key benefits […]
Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns
December 9, 2024 / Media Buying Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns Scaling a Google Ads account can be a challenge, especially when issues like poorly implemented or missing Consent Mode disrupt your campaigns. If your account is struggling to grow, understanding the role of Consent Mode […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics Introduces Customer Match Support for Google Ads Audiences
December 4, 2024 / Media Buying Google Analytics Introduces Customer Match Support for Google Ads Audiences Google Analytics now supports Customer Match from Google Ads. This integration provides a seamless way to enhance your targeting capabilities by incorporating first-party, consented, and hashed customer data into your Google Ads campaigns. Customer Match in Google Analytics enables […]
Why simply running YouTube ads isn’t enough—And what you should do instead
December 3, 2024 / Media Buying / Bojan Bovan Why simply running YouTube ads isn’t enough—And what you should do instead Video is the most powerful way to connect with your audience. YouTube, the world’s largest video-sharing platform, offers unparalleled opportunities to reach your target audience. By understanding the nuances of YouTube advertising, you can maximize your ROI and achieve […]
Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers
December 2, 2024 / Media Buying Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers When using Meta Ads, the ‘Advantage+ audience’ targeting is the default setting, and it comes with built-in retargeting capabilities. Here’s what you need to know to use it effectively. Meta’s ‘Advantage+ audience’ targeting leverages AI to find and engage your […]
