Google Ads is Shortening Your Data History: Here’s How to Prepare
October 11, 2024 / Media Buying Google Ads is Shortening Your Data History: Here’s How to Prepare Google Ads will implement a new data retention policy on November 13th, 2024. This update limits the retention of account data, including performance metrics, billing information, and historical reports, to a maximum of 11 years. What’s changing? From […]
New Copy-Paste Tool for Video Action to Demand Gen Campaigns
October 10, 2024 / Media Buying New Copy-Paste Tool for Video Action to Demand Gen Campaigns Google has introduced a new Copy-Paste Upgrade Tool as part of its upcoming Video Action to Demand Gen (VAC-DG) upgrade, set to fully roll out by Q2 2025. This tool allows advertisers to easily replicate Video Action campaign settings […]
New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats
October 7, 2024 / Media Buying New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats Meta has introduced Facebook Content Monetization beta, a new program designed to expand earning opportunities for creators by merging three existing monetization programs — In-stream ads, Ads on Reels, and the Performance Bonus. Now, creators can earn from […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 6, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads made simple: How to set up, monitor, and optimize like a pro
October 5, 2024 / Media Buying / Dejan Bovan Google Ads made simple: How to set up, monitor, and optimize like a pro When you want to start advertising a product on the Google Ads marketing platform, a lot of questions pop into your head: Which campaign type should I use? What bidding type works best? How much time and effort do I […]
New Google AI Tools: More Ways for Marketers to Reach Customers
October 4, 2024 / Media Buying New Google AI Tools: More Ways for Marketers to Reach Customers Google is changing how people search for information, moving beyond traditional text-based queries to include voice and visual searches. At Google Marketing Live, new AI-powered tools were introduced to help businesses better connect with their audiences. Here’s a […]
Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns
October 3, 2024 / Media Buying Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns With the holiday season approaching, Microsoft Advertising has introduced some updates to help advertisers improve their campaigns and reach more customers. Let’s take a look at what’s new this month: 1. Performance Max updates Microsoft’s Performance Max campaigns […]
New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results
October 2, 2024 / Media Buying New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results Google Ads has introduced a new metric called “Certainty of Lift” to help you better understand the effectiveness of your campaigns. This metric shows how likely it is that any increase in brand awareness or […]
How to Use the Video Link Feature in Google Merchant Center
September 30, 2024 / Media Buying How to Use the Video Link Feature in Google Merchant Center Adding videos to your product listings is a great way to show off your products from different angles or in action. Google Merchant Center now lets you include video links for each product, giving customers a better understanding […]
