Google Ads Outage Causes Data Breach and Privacy Concerns
August 5, 2024 / Media Buying Google Ads Outage Causes Data Breach and Privacy Concerns Google Ads is currently experiencing a major outage that has impacted several key reporting tools and product management features. Advertisers worldwide are feeling the effects as the outage has affected the Report Editor, Dashboards, and Saved Reports in the web […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 4, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
5 advanced Google Ads techniques to master in 2024
August 3, 2024 / Media Buying / Mirna Peric 5 advanced Google Ads techniques to master in 2024 In 2024, mastering Google Ads involves adopting a variety of advanced techniques. These range from simplifying account management to customizing your ads on a large scale and enhancing the effectiveness and efficiency of your campaigns. Want to brainstorm with our team on […]
Google Ads AI image editor Now Pulls Images Directly from Merchant Center
August 2, 2024 / Media Buying Google Ads AI image editor Now Pulls Images Directly from Merchant Center Google Ads has introduced a powerful new feature that integrates image assets directly from Google Merchant Center, streamlining the process for advertisers to enhance and utilize product images in their campaigns. Integration and Features Google Merchant Center […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Click-through rate (CTR) and its game-changing importance for video ads (Google Ads)
July 27, 2024 / Media Buying / Bojan Bovan Click-through rate (CTR) and its game-changing importance for video ads (Google Ads) Clickthrough rate (CTR) stands out as a game-changer. But what exactly is CTR, and why should you care about it? Welcome to our comprehensive guide on CTR for video ads, where we’ll break down the importance of this critical metric, what […]
Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts
July 25, 2024 / Media Buying Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts The latest iteration of Google Merchant Center (GMC) has been spotted on multi-client accounts, showcasing several new features aimed at improving user experience and functionality. One of the most notable changes is the expansion of the left navigation menu, […]
How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis
July 24, 2024 / Media Buying How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis Google Ads users, there’s a new feature: the AI Generated Overview Beta. This tool appears above the account level summary, providing valuable insights into your campaign performance. The AI Overview offers a performance summary of the last 28 […]
Google Ads Update: New RSA Recommendations
July 22, 2024 / Uncategorized Google Ads Update: New RSA Recommendations Google Ads has introduced a new recommendation feature that states “Works well with your Responsive search ads”. This tip aims to help advertisers enhance the performance of their Responsive Search Ads (RSAs), allowing for more effective campaign optimization. In addition to this, it’s important […]
