Google Ads Update: Avoid Disapprovals with These Key Changes
December 25, 2024 / Media Buying Google Ads Update: Avoid Disapprovals with These Key Changes Google is updating its Abusing the Ad Network Policy in December 2024 to address violations related to its Search Spam Policies. Here’s a quick summary: Ads that link to sites removed from Google Search due to manual actions will be […]
Google Tests Smarter Brand Traffic Controls in PMax Campaigns
December 23, 2024 / Media Buying Google Tests Smarter Brand Traffic Controls in PMax Campaigns Google Ads is testing a new feature for Performance Max (PMax) campaigns aimed at giving advertisers better control over brand traffic. This update addresses long-standing concerns about how brand traffic is handled within PMax campaigns. Here’s a simple breakdown of […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Meta’s New Creative Freshness & Mix Reports: What You Need to Know
December 20, 2024 / Media Buying Meta’s New Creative Freshness & Mix Reports: What You Need to Know Meta recently added two powerful tools to its ‘Account Insights’ dashboard: Creative Freshness and Creative Mix reports. These new features offer actionable insights to help advertisers enhance their creative strategies and optimize performance. Accessing the reports Navigate […]
Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs
December 19, 2024 / Media Buying Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs Google is testing a new ad configuration that allows the same ad, from the same advertiser, to appear twice on the same search results page (SERP). This experiment has sparked curiosity and debate among advertisers, as it […]
Google’s Official Guide: Adding Negative Keywords to Performance Max
December 18, 2024 / Media Buying Google’s Official Guide: Adding Negative Keywords to Performance Max By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on the Search and Shopping inventory. Negative keywords prevent your ads from appearing for irrelevant searches. For […]
Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why
December 16, 2024 / Media Buying Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why If you’re running Meta Ads in Europe, you might see changes in your metrics. Here’s what’s happening and what it means for your campaigns: Key changes: Higher video duration metrics – Users choosing less-personalized ads […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance
December 13, 2024 / Media Buying Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance Microsoft Advertising has announced key updates this December to enhance campaign performance and compliance. Here’s a quick overview: 1. Household attribution for deeper insights Microsoft Invest now supports household attribution, helping advertisers track cross-device behavior within the same household. Key benefits […]
