Clarifying Placement Exclusions in Performance Max Campaigns
January 29, 2025 / Media Buying Clarifying Placement Exclusions in Performance Max Campaigns Earlier this month, confusion spread across the Google Ads industry regarding the use of placement exclusions in Performance Max (PMax) campaigns, particularly in the Google Ads API. Many advertisers were unsure whether exclusions were supported and in what cases they could be […]
How to avoid campaign disruptions as Google retires Video action campaigns
January 28, 2025 / Media Buying / Bojan Bovan How to avoid campaign disruptions as Google retires Video action campaigns As announced, Google will phase out Video action campaigns (VAC) starting in March 2025, integrating its features into the Demand Gen offering. This update is part of Google’s broader initiative to streamline its advertising solutions. Demand Gen retains […]
Meta Launches Ads in Threads
January 27, 2025 / Media Buying Meta Launches Ads in Threads Meta is testing ads in Threads, its fast-growing social app with over 300 million monthly users. The goal is to help users discover businesses they love while keeping the experience enjoyable. The test allows select advertisers to display image ads between posts on the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 26, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
What’s New in Performance Max? Key Features to Boost Your Ads in 2025
January 24, 2025 / Media Buying What’s New in Performance Max? Key Features to Boost Your Ads in 2025 Google Ads is starting 2025 with exciting updates to Performance Max, focusing on enhanced controls and deeper reporting insights. These new features aim to empower advertisers by providing more ways to steer campaigns and better understand […]
New in GA4: Copy Your Reports Across Properties
January 23, 2025 / Media Buying New in GA4: Copy Your Reports Across Properties Good news for Google Analytics 4 users! Google has just introduced a helpful new feature: the ability to copy reports between different properties. With this update, you can now copy reports created under the Explorations tab to any other GA4 property […]
Transform Your Google Ads Performance with These Simple Testing Steps
January 22, 2025 / Media Buying Transform Your Google Ads Performance with These Simple Testing Steps Testing bidding strategies can significantly enhance the performance of your Google Ads campaigns. Here’s Hana Kobzová’s step-by-step guide to testing effectively: 1. Create a campaign experiment: Change the bid strategy setting in your experiment Test different strategies or targets 2. […]
Google’s Updated Ad Policies for Children and Teens
January 20, 2025 / Media Buying Google’s Updated Ad Policies for Children and Teens In January 2025, Google will streamline its ad policies for children and teens, consolidating key protections into the Child and Adolescent Protections Policy Center for Ads. These updates aim to simplify navigation for advertisers while keeping all enforcement practices unchanged. Key […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 19, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
