Google Merchant Center Update: New YouTube Exclusion Options for Advertisers
February 28, 2025 / Media Buying Google Merchant Center Update: New YouTube Exclusion Options for Advertisers Google has introduced two new values for the excluded_destination attribute in Google Merchant Center: ✅ YouTube Affiliate (youtube_affiliate)✅ YouTube Merchandise (youtube_merchandise) These updates allow advertisers to exclude their products from appearing in specific YouTube listings, providing better control over […]
Why Advertisers Are Concerned About New Google Ads Auction System
February 27, 2025 / Media Buying Why Advertisers Are Concerned About New Google Ads Auction System Google recently updated its documentation on how the Google Ads auction works, and it’s raising a lot of questions—and concerns—among advertisers. Marketing expert Anthony Higman was among the first to call attention to this, questioning how Google’s new system […]
Google Ads Update: New Customers (High Value) in Performance Max
February 26, 2025 / Media Buying Google Ads Update: New Customers (High Value) in Performance Max Google Ads has rolled out a new feature in Performance Max (PMax) campaigns: New Customers (High Value) acquisition goal. Previously available only through whitelisting, this setting is now live for all advertisers. What is the New Customers (High Value) […]
New Google Ads Features: AI Image Refinement, Audience Insights & PMax Testing
February 24, 2025 / Media Buying New Google Ads Features: AI Image Refinement, Audience Insights & PMax Testing Google is rolling out new features to help advertisers enhance their campaigns with AI-powered image testing, audience-specific asset recommendations, and improved asset testing in Performance Max (PMax) campaigns. These updates provide more control, better targeting, and valuable […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Update: Parked Domains Opt-In Required Starting March 2025
February 21, 2025 / Media Buying Google Ads Update: Parked Domains Opt-In Required Starting March 2025 Google is making a significant change to how Google Ads appear on parked domains. Starting March 19, 2025, all Google Ads accounts will be automatically opted out of serving ads on parked domains. If you want your ads to […]
How to Add Carousel Ads to Feed-Based Demand Gen Campaigns
February 20, 2025 / Media Buying How to Add Carousel Ads to Feed-Based Demand Gen Campaigns If you’re running Demand Gen campaigns in Google Ads, you might have noticed that Feed-based campaigns typically allow only Image, Video, and Product Ads. But what if we told you there’s a way to add Carousel Ads as well? […]
Google Ads Introduces Advanced Plans in Reach Planner
February 19, 2025 / Media Buying Google Ads Introduces Advanced Plans in Reach Planner Google Ads is once again enhancing its platform with a new feature—Advanced Plans in Reach Planner. This update, recently spotted by Brent Neale and Adriaan Dekker, introduces a strategic budgeting tool designed to help advertisers optimize their ad spend with greater […]
Google Video Partners Are Going Away: Here’s How It Affects Your Demand Gen Campaigns
February 17, 2025 / Media Buying Google Video Partners Are Going Away: Here’s How It Affects Your Demand Gen Campaigns Starting in March 2025, the Google Video Partner Network within Demand Gen campaigns will be renamed to the Google Display Network. This update expands the reach of not just video ads but also image ads […]
