New Guide from Google: How to Run YouTube Shorts Ads Successfully
March 31, 2025 / Media Buying New Guide from Google: How to Run YouTube Shorts Ads Successfully If you’re looking to tap into the power of YouTube Shorts for your ad campaigns, Google has just released a comprehensive guide to help advertisers get started and succeed. Whether you’re new to Shorts or looking to improve […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 30, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Updates to Google Ads WhatsApp Goals: Diagnostics, Insights & More
March 28, 2025 / Media Buying New Updates to Google Ads WhatsApp Goals: Diagnostics, Insights & More Google Ads has rolled out some helpful updates to its WhatsApp conversation goals section, giving advertisers more visibility and control. If you’re using WhatsApp messages as a conversion goal within Google Ads, you’ll now see new tabs: Diagnostics […]
Google Ads Update: Double Serving Could Impact Your Campaign Performance
March 27, 2025 / Media Buying Google Ads Update: Double Serving Could Impact Your Campaign Performance If you’ve noticed shifts in your Google Ads performance lately—like changes in Top or Absolute Top Impression Rate or your Click-Through Rate (CTR)—you’re not imagining things. Google is currently running an experiment that allows double serving of ads. Here’s […]
Google Merchant Center Click Reporting Is Changing in 2025
March 25, 2025 / Media Buying Google Merchant Center Click Reporting Is Changing in 2025 Starting April 21, 2025, Google will update how it counts clicks in Google Merchant Center to match the way Google Ads tracks them. This change is part of Google’s effort to align reporting across its advertising platforms and provide more […]
Google Merchant Center Lost Conversion Data in February
March 24, 2025 / Media Buying Google Merchant Center Lost Conversion Data in February If you rely on Google Merchant Center for your conversion tracking and reporting, here’s an important update: Google Ads has confirmed that some conversion data from February 2025 has been lost—and unfortunately, it’s unrecoverable. In a message shared publicly, Google acknowledged […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Update: Performance Max Search Terms Now in Standard Search Report
March 21, 2025 / Media Buying New Update: Performance Max Search Terms Now in Standard Search Report Google now includes search terms from Performance Max (PMax) campaigns in the standard Search Terms report—a major win for advertisers looking for more transparency. This update gives you a clearer insight into what users are searching for when […]
Google Ads Introduces Channel Control for Demand Gen Campaigns
March 19, 2025 / Media Buying Google Ads Introduces Channel Control for Demand Gen Campaigns Google Ads has started rolling out channel control for select Demand Gen campaigns, allowing advertisers to specify where their ads appear across Google’s platforms. This update, first announced in January, aims to provide greater control over ad placements. What’s changing? […]
