Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 11, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Ads API Renames Shake Up 2025 Release Schedule
May 9, 2025 / Media Buying Google Ads API Renames Shake Up 2025 Release Schedule Google just restructured its 2025 Ads API roadmap — and if you use custom workflows, scripts, or automations, this matters. 🧩 What changed: v20_1 → now a major release called v21 Original v21 → becomes v22 Two new minor updates […]
YouTube’s New Ad Format Combines 6s + 15s Non-Skippables
May 8, 2025 / Media Buying YouTube’s New Ad Format Combines 6s + 15s Non-Skippables Google Ads is quietly rolling out a new beta format that could reshape how advertisers plan their top-of-funnel campaigns on YouTube. It’s called “Bumpers + 15 Seconds”, and it lets you combine 6-second bumper ads with 7–15 second non-skippables inside […]
What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns
May 7, 2025 / Media Buying What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns Google just rolled out AI Max—a new setting for Search campaigns that adds automation without forcing a complete rebuild. If you’re running lead gen or demo-focused campaigns, this feature could unlock scale without breaking what’s already […]
Google Rolls Out “Tag Gateway for Advertisers” to Boost Conversion Accuracy and First-Party Data Strategy
May 5, 2025 / Media Buying Google Rolls Out “Tag Gateway for Advertisers” to Boost Conversion Accuracy and First-Party Data Strategy Google is introducing a new feature called Google tag gateway for advertisers, designed to help advertisers enhance conversion measurement and strengthen their use of first-party data. The rollout begins next week. This update responds […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 4, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss
May 3, 2025 / Media Buying Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss From creative flexibility upgrades to fresh control over Performance Max targeting, the second half of April delivered several important updates across Google Ads and YouTube. Some will boost performance out of the box — others might shift […]
Google Ads Transparency Update: Payer Names Now Public for Verified Advertisers
May 2, 2025 / Media Buying Google Ads Transparency Update: Payer Names Now Public for Verified Advertisers Starting May 2025, advertisers must prepare for new visibility rules around ad funding. To boost ad transparency, Google is rolling out updates that will reveal who’s actually paying for ads—starting with verified advertisers. Phase 1: Begins May 2025 […]
Google Introduces Pause Ads on YouTube: A New Way to Capture Attention Without Disruption
April 30, 2025 / Media Buying Google Introduces Pause Ads on YouTube: A New Way to Capture Attention Without Disruption Google has rolled out a new ad format for YouTube called Pause Ads, designed to display static banner ads when viewers pause videos. This innovation gives advertisers a fresh opportunity to engage users at moments […]
