Google Ads Update: All PMax Descriptions Now Allow 90 Characters
April 21, 2025 / Media Buying Google Ads Update: All PMax Descriptions Now Allow 90 Characters A subtle but impactful update just rolled out in Google Ads’ Performance Max campaigns: all five description fields now support up to 90 characters. Previously, one of the five slots was limited to just 60 characters, which often led […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 20, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns
April 18, 2025 / Media Buying Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns Google Ads has officially started rolling out a long-awaited feature for Performance Max (PMax) campaigns—Age Exclusions! This update gives advertisers full control over age targeting, allowing them to exclude specific age groups directly within the campaign settings. It’s […]
What’s New in Google Ads API v19.1? (April 2025 Update)
April 17, 2025 / Media Buying What’s New in Google Ads API v19.1? (April 2025 Update) Google has just released version 19.1 of the Google Ads API, bringing a range of improvements across campaign types, assets, Demand Gen, Shopping, video ads, and more. This update adds 11 new features, modifies 23, and removes none — […]
New goals, blocked ads & secret metrics—April’s Google Ads updates decoded
April 16, 2025 / Media Buying New goals, blocked ads & secret metrics—April’s Google Ads updates decoded Hey there, digital marketing friends! April has been absolutely packed with Google Ads updates that could dramatically impact your campaigns. From consent mode warnings to exciting new YouTube features, we’ve got a lot to cover. Let’s dive into the most […]
What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend
April 15, 2025 / Media Buying What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend Meta is rolling out a new attribution setting called Incremental Attribution, and it’s worth paying attention to—especially if you’re focused on efficiency and real growth. What is it? Incremental Attribution is an opt-in setting that optimizes for incremental […]
New Google Ads Feature: Track and Optimize YouTube Channel Engagement
April 14, 2025 / Media Buying New Google Ads Feature: Track and Optimize YouTube Channel Engagement Google Ads has just released a new feature that allows advertisers to measure and optimize for specific YouTube engagement actions. This update enables businesses and content creators to grow their YouTube audience through more targeted advertising efforts. What’s new? […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 13, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads “More” Button Now Overlays Additional Products On Hover
April 11, 2025 / Media Buying Google Ads “More” Button Now Overlays Additional Products On Hover Google is experimenting with a new ad format in its search results — and this one’s a little different. Instead of expanding a product carousel horizontally, Google is now testing an overlay-style expansion. When users hover over or click […]
