The Netflix Data Revolution: From Underdog to Industry Leader

maksim netflix data revolution

December 7, 2023 / Case Study / By Maksim Miceta The Netflix Data Revolution: From Underdog to Industry Leader In the early 2000s, Netflix, a relatively small DVD rental company, was competing against the industry titan, Blockbuster. Despite its smaller size and limited resources, Netflix began making a series of strategic moves that would unexpectedly transform the entire […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1

weekly recap

December 3, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1 Welcome, dear readers, to the very first edition of “Inceptly’s Weekly Marketing Recap!”. We are thrilled to embark on this exciting journey with you, where we’ll bring you a curated selection of the week’s most captivating marketing articles.  Whether you’re a […]

4 of the Best Value Proposition Examples I’ve Ever Seen

vesna value proposition 1

November 27, 2023 / Inspiration / Vesna Vukanovic Dumanovic 4 of the Best Value Proposition Examples I’ve Ever Seen Do you ever wonder why some phrases stick in your mind like a catchy tune? Have you ever read a line so compelling it felt like it was speaking directly to you? Welcome to the world […]

How Generative AI is Transforming Holiday Gift Shopping

google gift shopping 1

November 17, 2023 / Inspiration How Generative AI is Transforming Holiday Gift Shopping With the holiday season fast approaching, Google is taking gift shopping to the next level with the power of generative AI. The generative AI transforms the holiday gift shopping experience, from personalized gift ideas to visualized searches and virtual try-ons.  Want to […]

3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy

kris yt ads min

November 7, 2023 / Inspiration / By Kristina Jovanovic 3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy Did you know that every month, over a billion people watch a total of six billion hours of YouTube videos, with more than half of these views coming from mobile devices? As the […]

The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting

alex creatives101 min

October 16, 2023 / Copywriting / By Alex Simic The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting YouTube has become a powerhouse platform for advertising, with its vast reach and engaging content. If you want to leverage the power of YouTube ads to boost your business, you’ve come to the right […]

Join Our Mailing List!

Don’t miss out on the latest news and updates from the world of Direct Response advertising + actionable tips every week! Subscribe to our newsletter today 👇

star Asset 4