My top 3 (plus 1) all-time favorite copywriting masterpieces and geniuses!
July 23, 2024 / Copywriting / Beth Preston My top 3 (plus 1) all-time favorite copywriting masterpieces and geniuses! Crafting a copywriting masterpiece requires more than just clever words, it’s about weaving together several crucial elements to create compelling narratives that drive action. In this article, we’ll explore my top three all-time favorite examples of copywriting genius, plus a special mention. Plus […]
Eliminate guesswork and skyrocket your YouTube ad performance with creative testing
June 8, 2024 / Copywriting / Holly Preston Eliminate guesswork and skyrocket your YouTube ad performance with creative testing Sick of guesswork when writing YouTube ad copy? Crafting what you think are kickass headlines and calls to action, but still not sure if they’ll convert? I feel you. But what if you could eliminate the confusion and see exactly […]
The secrets of advertising greats [Part 2]: Your cheat sheet to copywriting mastery
May 21, 2024 / Copywriting / Holly Preston The secrets of advertising greats [Part 2]: Your cheat sheet to copywriting mastery Hola fellow copy nerds! If you caught last week’s article, you’re already in the loop about our deep dive into classic, must-read advertising books to amp up our copywriting skills. So far, we’ve broken down: 💡 Breakthrough Advertising […]
The secrets of advertising greats: Your cheat sheet to copywriting mastery [Part 1]
May 18, 2024 / Copywriting / Holly Preston The secrets of advertising greats: Your cheat sheet to copywriting mastery [Part 1] Who has time to read all the advertising greats cover-to-cover these days? We’d love to cozy up with these famous tomes and soak up their wisdom, but let’s be real – our TBR piles are already out […]
Tomorrow’s Ads, Today: How Brain Tech is Changing the Game
May 11, 2024 / Copywriting / Beth Preston Tomorrow’s Ads, Today: How Brain Tech is Changing the Game Welcome to our exploration of how AI and brain-computer interfaces (BCIs) are revolutionizing direct-response video marketing. In this blog, we’ll delve into the ways these innovative tools push creative boundaries and present new ethical challenges. As technology evolves, it brings unique tools that enhance our creativity and […]
Five tried-and-tested strategies for beating copywriter’s block
April 22, 2024 / Strategy / Beth Preston Five tried-and-tested strategies for beating copywriter’s block Experiencing a copywriting stalemate can be daunting, whether you’re stuck staring at a blank page, struggling to continue a piece, or at a loss for words. While it may not seem like it during these moments, there are several straightforward strategies to navigate these […]
Stand Out or Die: Craft Distinctive Copy That AI Can’t Replicate
April 6, 2024 / Strategy / Holly Preston Stand Out or Die: Craft Distinctive Copy That AI Can’t Replicate News flash – AI tools are churning out marketing copy faster than you can say “generic drivel.” As a creative copywriter, how do you keep your writing delectable and irresistible? How do you add that special sauce that […]
5 YouTube Ads That Mastered the Art of Product Demonstration
February 19, 2024 / Inspiration / Holly Preston 5 YouTube Ads That Mastered the Art of Product Demonstration Listen up, all you direct response marketing mavens. We’ve got the inside scoop on crafting killer product demos that sell harder than an enthusiastic infomercial host tanked up on coffee 🤑💸✨ You already know a slick product demo is like […]
CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies
November 30, 2023 / Strategy / By Holly Preston CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies We all know the importance of killer copy when it comes to direct-response marketing, but sometimes, we can overlook how important getting the CTA right is. While only short, the perfect CTA isn’t always easy to […]
