If you’re running Demand Gen campaigns, you know how crucial it is to fine-tune your placements for optimal performance. One of the biggest challenges has always been dealing with poor-performing YouTube channel placements that:

• Aren’t brand-safe
• Don’t align with your target audience
• Fail to generate conversions

Previously, excluding these placements in bulk was a frustrating process due to persistent errors. But here’s the good news: that issue has finally been fixed!

Placement exclusions in Demand Gen campaigns are akin to using negative keywords in search campaigns—they’re a game-changer for optimization. By excluding irrelevant or harmful placements, you can significantly enhance the effectiveness of your campaigns.

This was first published by Thomas Eccel on his LinkedIn profile. He offered a 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐄𝐱𝐚𝐦𝐩𝐥𝐞:

1) Filter low performing placements (e.g conversion = 0; cost = 10) or bot placements (e.g CTR >100%)
2) Exclude them on Campaign or Ad Group Level.
3) Done

Have you noticed this update in your accounts?