Recently, Meta encountered a significant glitch in its Ads Delivery system, leading to an unexpected surge in campaign spending for numerous advertisers. The error caused budgets to inflate by “thousands,” prompting a swift apology from the tech behemoth. 

For those affected, Meta has outlined a refund process, which is expected to take between four to eight weeks. Although Meta is processing refunds, they have made it clear that compensation is not guaranteed. 

Barry Hott, a Growth and Performance Marketing Consultant, advises advertisers to promptly report the issue to their designated Meta representatives or customer support. He provided a detailed guide for advertisers on how to lodge a complaint effectively on his Twitter profile.