Black Friday is a prime time for businesses to boost sales, and Google Ads can be your secret weapon. With these five actionable tactics from PPC expert Thomas Eccel, you can supercharge your campaigns and make the most of this shopping frenzy. Let’s dive in:

1️⃣ 𝐔𝐬𝐞 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬: no-brainer asset to highlight promotion! Set clear start and end dates (pay attention to display promotion time and ad scheduling) and let your audience know why your Black Friday deal is worth shopping.

2️⃣ 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬: Expect a 10-20-30% spike in conversion rates. Let Google’s algorithm know by using seasonal adjustments.

3️⃣ 𝐁𝐢𝐝𝐝𝐢𝐧𝐠𝐬: One or two days before Black Friday you can start adjusting slowly your tROAS and tCPA biddings. Make sure to know that Seasonal adjustments adapt more quickly than tROAS biddings.

4️⃣ 𝐀𝐬𝐬𝐞𝐭 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬: Use the Beta Assets “Headlines” to write about Black Friday offers and pin them to H2 to keep your Quality Score intact while getting way more visibility for your discount.

5️⃣ 𝐀𝐬𝐬𝐞𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬: Add more text and context to your Black Friday deals in the description asset (Beta). Pin these to D2 for added control and schedule visibility.

💡 Tip: Analyze last years adjustments and metrics for each day and even hour, learning from data might bring you the most uplift.

Get ready to turn clicks into conversions and make this Black Friday your best yet!