With Apple extending its 30% service fee to all ads purchased in Meta’s main apps on iOS, advertisers are facing higher costs. To help advertisers avoid these additional charges, Meta has implemented a range of options to make it easier to side-step Apple’s fees.

If you’ve ever boosted a post on Facebook or Instagram, you’ll want to take note of these updates.

Meta’s updated process

Meta has outlined a new process to help advertisers avoid Apple’s additional fees. This week, they provided a simplified overview of these changes. Here’s a quick look at what you need to know:

• Understand the new options: Meta offers several alternatives to purchasing ads directly through iOS, which can help you avoid the 30% service fee.
• Change your habits: Familiarize yourself with these new options and adjust your ad-buying habits accordingly.
• Keep handy reminders: Until you’ve fully adapted to the new process, it’s a good idea to keep Meta’s guidelines handy.

By following these steps, you can continue to boost posts on Facebook and Instagram without incurring extra charges from Apple.

For more detailed information, check Meta’s latest update on avoiding Apple’s additional fees when purchasing ads.