Google Introduces “% Served” Metric for Demand Gen Campaigns
January 17, 2025 / Media Buying Google Introduces “% Served” Metric for Demand Gen Campaigns Google has introduced a new metric column called “% Served” for Demand Gen campaigns. This new feature is designed to help advertisers better understand ad delivery within an ad group, offering valuable insights into how Google’s algorithms prioritize videos. Previously, […]
Meta Ads Restrictions Explained: How to Monitor and Adapt Your Campaigns
January 15, 2025 / Media Buying Meta Ads Restrictions Explained: How to Monitor and Adapt Your Campaigns Meta has introduced new restrictions for certain business categories in their advertising ecosystem, leaving many advertisers puzzled. If you’re using Meta Ads, here’s a clear guide to help you navigate these changes and monitor how your data source […]
2025 PPC Predictions: Trends and Strategies to Win Big
January 14, 2025 / Media Buying 2025 PPC Predictions: Trends and Strategies to Win Big As we step into 2025, the world of pay-per-click (PPC) advertising is evolving rapidly. Staying informed about emerging trends and adopting actionable strategies can give your campaigns a competitive edge. Hana Kobzová recently shared her top predictions for PPC trends in […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 12, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to Fix ‘Learning Limited’ Meta Ad Sets
January 10, 2025 / Media Buying How to Fix ‘Learning Limited’ Meta Ad Sets If you’re running Meta ads, you’ve likely encountered the dreaded ‘Learning Limited’ mode. While it can be frustrating, it’s important to understand what it means and how to address it effectively. Below, we’ll break down the key strategies shared by Bram […]
Ad Scheduling Goes Away for Smart Bidding?
January 6, 2025 / Media Buying Ad Scheduling Goes Away for Smart Bidding? Google has recently announced a change that’s causing a stir in the advertising community: ad scheduling is no longer compatible with campaigns using Smart Bidding. Adriaan Dekker spotted this change that has left advertisers scratching their heads—was this a mistake, or is […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 5, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Introduces New YouTube Ad Format: View Counts Without CTAs
January 3, 2025 / Media Buying Google Ads Introduces New YouTube Ad Format: View Counts Without CTAs Google Ads is constantly evolving, and 2025 has brought another interesting development for YouTube advertisers. Thomas Eccel recently spotted a new ad format that shows video view counts but omits the traditional call-to-action (CTA) and landing page navigation […]
Meta’s 2025 Attribution Model: Key Changes Advertisers Must Know
January 2, 2025 / Media Buying Meta’s 2025 Attribution Model: Key Changes Advertisers Must Know Paid social advertising is evolving, and by 2025, Meta’s new incrementality-based attribution model will change how campaigns are measured and optimized. Meta’s traditional click-based attribution is being replaced by incremental attribution. This new approach compares ad-exposed audiences with unexposed control […]
