TikTok Unveils New AI and Automation Tools for Advertisers
May 24, 2024 / Strategy TikTok Unveils New AI and Automation Tools for Advertisers TikTok recently introduced a suite of innovative AI and automation tools designed to enhance advertising on its platform. Announced at the TikTok World event, these new features aim to help brands create effective ads at scale, positioning TikTok as a vital […]
New Performance Max Features: Advanced AI Tools and Creative Controls
May 23, 2024 / Media Buying New Performance Max Features: Advanced AI Tools and Creative Controls Google has announced a range of new AI-driven formats, tools, and changes to the Google Ads platform. Here’s a concise overview of what Performance Max enhancements you can expect. Performance Max is already a popular choice among retailers using […]
Expand Your Advertising Reach with Meta’s New Automated Video Ad Option
May 22, 2024 / Strategy Expand Your Advertising Reach with Meta’s New Automated Video Ad Option Meta has unveiled a new feature for advertisers: automated video ads for Catalog Product Ads. Previously known as “Dynamic ads,” Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then showcases the most […]
Increase Your Instagram Reach: Focus on Shareable Content
May 20, 2024 / Tips & Tricks Increase Your Instagram Reach: Focus on Shareable Content Are you looking for ways to increase your Instagram reach? In a recent Q&A session on Instagram, IG chief Adam Mosseri shed light on the current algorithm and what it prioritizes for expanding your reach. Here’s what you need to […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 19, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Introduces AI Performance Summaries for Advertisers
May 17, 2024 / Media Buying Google Ads Introduces AI Performance Summaries for Advertisers Google Ads now offering AI-generated summaries of ad performance within the advertiser console. These summaries provide an overview of campaign performance over specified periods, making it easier for advertisers to understand their metrics at a glance. Anthony Higman shared a video […]
Google Tests New Messaging Feature for Local Service Ads
May 16, 2024 / Media Buying Google Tests New Messaging Feature for Local Service Ads Google is currently testing a new feature for Local Service Ads that allows users to “message multiple businesses” simultaneously, rather than contacting one business at a time. This feature was spotted by Matt Casady, who shared screenshots on X, highlighting […]
The Ultimate Beauty Playbook for TikTok Success: Tips & Trends for 2024
May 15, 2024 / Strategy The Ultimate Beauty Playbook for TikTok Success: Tips & Trends for 2024 TikTok has recently released an invaluable resource for beauty brands looking to enhance their presence on the platform. The “2024 Beauty Playbook” is a comprehensive 27-page guide packed with expert tips and strategies for making the most of […]
What Google’s New Suspension Policy Means for Advertisers
May 14, 2024 / Media Buying What Google’s New Suspension Policy Means for Advertisers Google revealed upcoming changes to how suspended Google Ads accounts are managed. Starting in June 2024, these accounts will face stricter limitations on the actions that advertisers can take during the suspension period. Under the new policy, the functionality of suspended […]
