New Information on Google Digital Coupons for Performance Max Campaigns
June 10, 2024 / Media Buying New Information on Google Digital Coupons for Performance Max Campaigns In May 2024, Google announced a new feature: Digital Coupons. This innovative addition is designed to enhance Performance Max (PMAX) campaigns for store goals and will be displayed prominently on Google Maps. Key features of Digital Coupons: Global availability: […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 9, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Get Ready: Google Ads’ New Design Rolls Out This August
June 7, 2024 / Media Buying Get Ready: Google Ads’ New Design Rolls Out This August In March 2023, Google began testing a new design for the Google Ads advertiser console. The wait is almost over! Starting on August 30, 2024, this new design will be rolled out to all advertisers, and the old design […]
Microsoft Ads Introduces Google Ads Conversion Goal Import Feature
June 5, 2024 / Media Buying Microsoft Ads Introduces Google Ads Conversion Goal Import Feature In two weeks, Microsoft Advertising will roll out a new feature allowing you to import conversion goals from Google Ads. This update aims to enhance efficiency and integration across both platforms. Key features: Automatic sync: Your Google Ads conversion goals […]
New Beta Feature Release: Native Integration Between Meta and Google Analytics 4
June 4, 2024 / Strategy New Beta Feature Release: Native Integration Between Meta and Google Analytics 4 Meta has launched a new beta feature: a native integration with Google Analytics 4 (GA4). This integration is now available for a limited number of accounts and promises to simplify data management and performance analysis of your advertising […]
Unskippable Video Ads Coming to Instagram: Here’s How They Work
June 3, 2024 / Strategy Unskippable Video Ads Coming to Instagram: Here’s How They Work Instagram is reportedly testing a new ad format that could change the way we experience our main feeds. This new feature introduces unskippable video ads, designed to stop users from scrolling until they’ve viewed the ad completely. The unskippable video […]
Google Ads Introduces Detailed Performance Comparisons in Insights
May 31, 2024 / Media Buying Google Ads Introduces Detailed Performance Comparisons in Insights Google Ads has introduced a new feature in the “Insights” section, marked by a dog icon with a green tick, aimed at helping advertisers better understand their campaign performance. Where to find it: Go to All Campaigns, Click on Insights, Select […]
Important Update: Google Ads Experiment End Dates
May 28, 2024 / Media Buying Important Update: Google Ads Experiment End Dates Google has recently announced a change that will affect many Google Ads advertisers. If you have any active Google Ads experiments without an end date, they will now be assigned a default end date of August 23, 2024. What you need to […]
Boost Sales and Loyalty with Pmax’s New Customer Lifecycle Features
May 27, 2024 / Media Buying Boost Sales and Loyalty with Pmax’s New Customer Lifecycle Features In a new update announced at GML 2024, advertisers can now leverage Pmax Customer Lifecycle Goals to create more personalized and engaging ads. This feature is designed to target both potential new buyers and loyal members, making it a […]
