Meta’s Update: Accurate Conversion Tracking for Advertisers
July 5, 2024 / Media Buying Meta’s Update: Accurate Conversion Tracking for Advertisers Meta has rolled out an update to its Ads platform, introducing new attribution settings that promise to address a common frustration among advertisers: the misalignment between Meta ad data and backend numbers. Historically, Meta’s ad reporting system counted all conversions a user […]
10 Essential Steps for Auditing a Google Ads Account
July 4, 2024 / Media Buying 10 Essential Steps for Auditing a Google Ads Account Auditing a Google Ads account can be a daunting task, especially when dealing with large accounts. However, Thomas Eccel, a seasoned PPC expert with experience from Google Ads Support, has shared his streamlined approach to auditing Google Ads accounts effectively. […]
Google Merchant Center Update: Changes in Conversion Data Collection
July 2, 2024 / Media Buying Google Merchant Center Update: Changes in Conversion Data Collection Google has announced updates to how conversion data is collected and used for Google Merchant Center merchants. Here’s a brief overview of the changes: Expanded data collection: Google will now collect all conversions from your website, including those from clicks […]
Enhanced Audience Targeting Transforms App Download Campaigns
July 1, 2024 / Media Buying Enhanced Audience Targeting Transforms App Download Campaigns For a long time, the inability to target specific audiences in-app download campaigns posed a significant challenge for brands and agencies. This limitation hindered the effectiveness of campaigns, making it difficult to reach the right people and consequently reducing the return on […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 30, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #2 Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
New Google Analytics 4 (GA4) Lead Management Events
June 28, 2024 / Strategy New Google Analytics 4 (GA4) Lead Management Events Google Analytics 4 (GA4) has introduced five new recommended events tailored specifically for lead generation. These new events are designed to complement the existing “generate_lead” event and offer a more detailed understanding of the lead management process. Here’s a quick overview of these […]
Google Ads Now Automatically Includes Misspelled Negative Keywords
June 27, 2024 / Media Buying Google Ads Now Automatically Includes Misspelled Negative Keywords Did you know there are at least 1.5 million ways to misspell “YouTube” on Google Search? Fortunately, Google Ads targets these misspellings automatically, saving us from manually adding them to our campaigns. Hana Kobzová was the first to notice this update. But […]
Optimize Ad Spend with Google Ads’ New tROAS Insight Box
June 25, 2024 / Media Buying Optimize Ad Spend with Google Ads’ New tROAS Insight Box Google Ads has rolled out a new feature for Performance Max (Pmax) and Standard Shopping campaigns—the tROAS Insight Box. This tool is designed to enhance transparency and understanding of Return on Ad Spend (ROAS) for advertisers, ensuring more efficient […]
Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues
June 24, 2024 / Media Buying Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues Google Ads is making a significant update to its Automatically Created Assets (ACA) feature. According to reports, this feature will soon be available at the ad level. Anthony Higman recently shared on X, “They are now […]
