Exploring Meta’s New Advertising Opportunity: Reels Overlay Ads
July 18, 2024 / Media Buying Exploring Meta’s New Advertising Opportunity: Reels Overlay Ads Meta has introduced a new advertising feature within Reels, its fastest-growing content format. The new Reels overlay ads are now available to selected advertisers, offering a unique way to engage with audiences. Reels overlay ads appear on screen with a prominent […]
New Google Ads Feature: Create GA4 Events Directly Within the Platform
July 17, 2024 / Media Buying New Google Ads Feature: Create GA4 Events Directly Within the Platform Google has introduced a new feature in Google Ads, allowing users to create GA4 events directly within the platform. Previously, we were accustomed to creating conversions in Google Analytics and then importing them into Google Ads. Now, the […]
7 Days to Switch: Google Merchant Center Next Deadline Approaches
July 15, 2024 / Media Buying 7 Days to Switch: Google Merchant Center Next Deadline Approaches Google is sending out emails notifying users that they have just 7 days to make the switch from the classic version to the new Google Merchant Center voluntarily before it’s done automatically. Last week, a notification appeared in the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Introducing Mad PMax: Google’s New Tool for Simplifying Ad Campaign Management
July 12, 2024 / Media Buying Introducing Mad PMax: Google’s New Tool for Simplifying Ad Campaign Management Google has unveiled a new open-source tool called Mad PMax, designed to simplify and enhance your Google Ads campaign management. Mad PMax seamlessly integrates the user-friendly interface of Google Sheets with the robust capabilities of Google Cloud. With […]
How to Avoid Apple’s 30% Service Fee When Boosting Posts on Meta Apps
July 11, 2024 / Media Buying How to Avoid Apple’s 30% Service Fee When Boosting Posts on Meta Apps With Apple extending its 30% service fee to all ads purchased in Meta’s main apps on iOS, advertisers are facing higher costs. To help advertisers avoid these additional charges, Meta has implemented a range of options […]
GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics
July 10, 2024 / Uncategorized GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics Google Analytics 4 (GA4) is constantly evolving to stay at the forefront of privacy-first analytics. A recent update will soon support Chrome Privacy Sandbox APIs, allowing business owners to measure their audience effectively without relying on third-party cookies. Google has […]
Troubleshooting Enhanced Conversions with EC Assist
July 8, 2024 / Media Buying Troubleshooting Enhanced Conversions with EC Assist Struggling with Enhanced Conversions? Google has a new product to help – EC Assist. If you’re using Google Ads Tag conversions, you should also be using Enhanced Conversions to send hashed first-party conversion data to Google. This better powers your Google Ads tools, […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
