Google Ads Outage Causes Data Breach and Privacy Concerns
August 5, 2024 / Media Buying Google Ads Outage Causes Data Breach and Privacy Concerns Google Ads is currently experiencing a major outage that has impacted several key reporting tools and product management features. Advertisers worldwide are feeling the effects as the outage has affected the Report Editor, Dashboards, and Saved Reports in the web […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 4, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Maximizing Your TikTok Efforts This Holiday Season: A New Playbook for SMBs
July 26, 2024 / Inspiration Maximizing Your TikTok Efforts This Holiday Season: A New Playbook for SMBs As holiday planning ramps up, TikTok has released a new marketing playbook specifically designed for small and medium-sized businesses (SMBs). This 19-page guide is packed with insights and strategies to help you leverage TikTok’s unique platform for your […]
Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts
July 25, 2024 / Media Buying Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts The latest iteration of Google Merchant Center (GMC) has been spotted on multi-client accounts, showcasing several new features aimed at improving user experience and functionality. One of the most notable changes is the expansion of the left navigation menu, […]
How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis
July 24, 2024 / Media Buying How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis Google Ads users, there’s a new feature: the AI Generated Overview Beta. This tool appears above the account level summary, providing valuable insights into your campaign performance. The AI Overview offers a performance summary of the last 28 […]
Google Ads Update: New RSA Recommendations
July 22, 2024 / Uncategorized Google Ads Update: New RSA Recommendations Google Ads has introduced a new recommendation feature that states “Works well with your Responsive search ads”. This tip aims to help advertisers enhance the performance of their Responsive Search Ads (RSAs), allowing for more effective campaign optimization. In addition to this, it’s important […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising Enhances PMAX Campaigns with New Features
July 19, 2024 / Media Buying Microsoft Advertising Enhances PMAX Campaigns with New Features Microsoft Advertising continues to innovate with its Performance Max (PMAX) campaigns, designed to enhance multi-format and cross-channel advertising. PMAX has already proven effective, showcasing a 32% decrease in cost per acquisition and a 3x increase in return on ad spend for […]
