What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns
May 7, 2025 / Media Buying What Is AI Max in Google Ads? Here’s How It Changes Search Campaigns Google just rolled out AI Max—a new setting for Search campaigns that adds automation without forcing a complete rebuild. If you’re running lead gen or demo-focused campaigns, this feature could unlock scale without breaking what’s already […]
Google Rolls Out “Tag Gateway for Advertisers” to Boost Conversion Accuracy and First-Party Data Strategy
May 5, 2025 / Media Buying Google Rolls Out “Tag Gateway for Advertisers” to Boost Conversion Accuracy and First-Party Data Strategy Google is introducing a new feature called Google tag gateway for advertisers, designed to help advertisers enhance conversion measurement and strengthen their use of first-party data. The rollout begins next week. This update responds […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 27, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Expands “Checkout on Merchant” to Demand Gen Campaigns
April 25, 2025 / Media Buying Google Expands “Checkout on Merchant” to Demand Gen Campaigns Google has announced that “Checkout on Merchant,” its accelerated checkout experience, is now available for Demand Gen campaigns running on YouTube In-stream inventory in the United States. What is Checkout on Merchant? Checkout on Merchant allows shoppers to move directly […]
Google Search Ads Update: More Visibility at the Bottom of the Page
April 24, 2025 / Media Buying Google Search Ads Update: More Visibility at the Bottom of the Page Google just made a change that could help your ads get more clicks—even if they don’t show up at the top of the search page. ✅ What’s new? Before: Your ad could only show once per search […]
YouTube Shorts Now Supports Horizontal 16:9 Video Ads on Desktop
April 22, 2025 / Media Buying YouTube Shorts Now Supports Horizontal 16:9 Video Ads on Desktop YouTube Shorts is now serving horizontal 16:9 video ads on desktop devices—a move that could reshape how advertisers approach creative for Shorts placements. Until now, Shorts primarily showed vertical (9:16) video ads to match the native mobile experience. But […]
Google Ads Update: All PMax Descriptions Now Allow 90 Characters
April 21, 2025 / Media Buying Google Ads Update: All PMax Descriptions Now Allow 90 Characters A subtle but impactful update just rolled out in Google Ads’ Performance Max campaigns: all five description fields now support up to 90 characters. Previously, one of the five slots was limited to just 60 characters, which often led […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 20, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns
April 18, 2025 / Media Buying Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns Google Ads has officially started rolling out a long-awaited feature for Performance Max (PMax) campaigns—Age Exclusions! This update gives advertisers full control over age targeting, allowing them to exclude specific age groups directly within the campaign settings. It’s […]
