Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry
August 30, 2024 / Media Buying Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry Google Analytics 4 has introduced a new feature called Benchmarking, designed to help businesses compare their performance with others in the same industry. This tool is particularly useful for gaining insights into how your business stacks up against […]
Enhance Your First-Party Data Strategy with Google’s New Tools
August 29, 2024 / Media Buying Enhance Your First-Party Data Strategy with Google’s New Tools Google has recently unveiled a set of new tools designed to help businesses strengthen their first-party data strategy. These tools, called Tag Diagnostics and a new Consent Management Setup, are now available in Google Ads, Google Analytics, and Google Tag […]
Just 120 Days until Christmas: Boost Your Holiday Sales with TikTok’s 2024 Marketing Guide
August 28, 2024 / Strategy Just 120 days left until Christmas: Boost Your Holiday Sales with TikTok’s 2024 Marketing Guide As the holiday season approaches, it’s crucial to fine-tune your marketing strategy to ensure you’re reaching your audience at the right time. If TikTok is part of your marketing mix, then you’ll want to check […]
New Level of YouTube Ad Targeting: Remarketing with Creator Videos
August 26, 2024 / Media Buying New Level of YouTube Ad Targeting: Remarketing with Creator Videos YouTube has just introduced a groundbreaking feature that could revolutionize your ad campaigns. Now, you can remarket to audiences based on specific videos created by other YouTube creators—even if those videos aren’t on your channel! That’s right. When creating […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 25, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Warning: Conversion Tracking to Be Disabled for Non-Compliant EEA Accounts
August 23, 2024 / Media Buying Google Ads Warning: Conversion Tracking to Be Disabled for Non-Compliant EEA Accounts If you’re using web or app conversion tracking and haven’t adopted Google’s Consent Mode, it’s time to act. Google has begun enforcing its Consent Mode policy more strictly. Accounts that fail to meet the requirements for Consent […]
How to Expand Your Demand Gen Reach with Google Video Partners
August 22, 2024 / Media Buying How to Expand Your Demand Gen Reach with Google Video Partners Google has recently introduced a new beta feature for Demand Gen campaigns called “Google Video Partners.” This update brings a few noteworthy changes that could impact your campaign strategy. What’s new? Previously, Demand Gen campaigns were likely confined […]
Google Updates Performance Max Campaign Modification Request Form
August 20, 2024 / Media Buying Google Updates Performance Max Campaign Modification Request Form Google has recently updated its official form for requesting modifications to Performance Max campaigns. These changes are designed to streamline the process and offer more flexibility to advertisers. Here’s a quick rundown of what’s new: 🛎️ A new notification has been […]
Google Addresses Product Ads Error, Ensures No Impact on Advertiser Billing
August 19, 2024 / Media Buying Google Addresses Product Ads Error, Ensures No Impact on Advertiser Billing Google recently issued an apology to advertisers for a technical issue that resulted in product ads being displayed on other advertisers’ ads. This issue began on July 30th and affected a number of accounts. Google was quick to […]
