New YouTube Ads Feature: Swipeable Product Carousels
October 23, 2024 / Media Buying New YouTube Ads Feature: Swipeable Product Carousels YouTube has introduced a new feature in its Home Feed ads: swipeable product carousels. This change makes it easier for users to browse and click on multiple products directly from an ad. Here’s what you need to know. What’s new? YouTube ads […]
Understanding Microsoft Consent Mode for Your Advertising Campaigns
October 21, 2024 / Media Buying Understanding Microsoft Consent Mode for Your Advertising Campaigns Microsoft Consent Mode is gradually becoming more prominent in the digital advertising world. If you’re running Microsoft Advertising campaigns, it’s essential to understand how this feature can impact your campaigns, especially regarding conversion tracking and audience targeting. At the core of […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 20, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here
October 14, 2024 / Media Buying Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here YouTube has expanded its dynamic remarketing capabilities from mobile to desktop, giving advertisers a powerful new way to drive conversions. Here’s a quick breakdown of this exciting update: Key features: Now available on desktop: Dynamic product ads appear under the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 13, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads is Shortening Your Data History: Here’s How to Prepare
October 11, 2024 / Media Buying Google Ads is Shortening Your Data History: Here’s How to Prepare Google Ads will implement a new data retention policy on November 13th, 2024. This update limits the retention of account data, including performance metrics, billing information, and historical reports, to a maximum of 11 years. What’s changing? From […]
New Copy-Paste Tool for Video Action to Demand Gen Campaigns
October 10, 2024 / Media Buying New Copy-Paste Tool for Video Action to Demand Gen Campaigns Google has introduced a new Copy-Paste Upgrade Tool as part of its upcoming Video Action to Demand Gen (VAC-DG) upgrade, set to fully roll out by Q2 2025. This tool allows advertisers to easily replicate Video Action campaign settings […]
TikTok’s New Advertising Solutions: Automate, Measure, and Maximize Impact
October 9, 2024 / Strategy TikTok’s New Advertising Solutions: Automate, Measure, and Maximize Impact TikTok has launched a suite of performance advertising solutions designed to help brands achieve measurable results. With over 1 billion users, TikTok has become a vital platform for advertisers seeking authentic connections with their audience. Announced at Advertising Week, these new […]
New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats
October 7, 2024 / Media Buying New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats Meta has introduced Facebook Content Monetization beta, a new program designed to expand earning opportunities for creators by merging three existing monetization programs — In-stream ads, Ads on Reels, and the Performance Bonus. Now, creators can earn from […]
