Year on TikTok 2024: Trends, Creativity, and Impact
December 5, 2024 / Inspiration Year on TikTok 2024: Trends, Creativity, and Impact TikTok’s 2024 Year in Review highlights the platform’s wide-ranging impact on culture, business, and community engagement. The report offers insights into the most engaging trends, creators, and milestones that defined TikTok this year. Data Highlights from 2024 Global participation: Over 170 million […]
Google Analytics Introduces Customer Match Support for Google Ads Audiences
December 4, 2024 / Media Buying Google Analytics Introduces Customer Match Support for Google Ads Audiences Google Analytics now supports Customer Match from Google Ads. This integration provides a seamless way to enhance your targeting capabilities by incorporating first-party, consented, and hashed customer data into your Google Ads campaigns. Customer Match in Google Analytics enables […]
Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers
December 2, 2024 / Media Buying Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers When using Meta Ads, the ‘Advantage+ audience’ targeting is the default setting, and it comes with built-in retargeting capabilities. Here’s what you need to know to use it effectively. Meta’s ‘Advantage+ audience’ targeting leverages AI to find and engage your […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You?
November 29, 2024 / Media Buying Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You? Microsoft Advertising is experiencing a currency conversion bug that affects accounts in specific circumstances. If your website uses an unsupported currency like CZK (Czech Koruna), Microsoft Advertising automatically converts the currency to EUR (Euro) for your account. The bug stops […]
Black Friday Google Ads Tactics: Maximize Your Peak Season Success
November 28, 2024 / Media Buying Black Friday Google Ads Tactics: Maximize Your Peak Season Success Black Friday is a prime time for businesses to boost sales, and Google Ads can be your secret weapon. With these five actionable tactics from PPC expert Thomas Eccel, you can supercharge your campaigns and make the most of […]
Stay Informed: 4 New Meta Ads Features You Can’t Miss
November 27, 2024 / Media Buying Stay Informed: 4 New Meta Ads Features You Can’t Miss Meta has rolled out several updates recently, and here’s a quick breakdown of the key changes and how they might impact your campaigns: 1. Google Analytics integration for Meta Ads 📊 Meta has officially released a setup guide for […]
Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals
November 25, 2024 / Media Buying Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals Google has introduced a new feature to help merchants maximize their online sales potential by addressing product disapprovals in Google Merchant Center. You can now identify and resolve product disapprovals directly through Google Analytics. These recommendations are easy […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 24, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
