Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs
December 19, 2024 / Media Buying Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs Google is testing a new ad configuration that allows the same ad, from the same advertiser, to appear twice on the same search results page (SERP). This experiment has sparked curiosity and debate among advertisers, as it […]
Google’s Official Guide: Adding Negative Keywords to Performance Max
December 18, 2024 / Media Buying Google’s Official Guide: Adding Negative Keywords to Performance Max By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on the Search and Shopping inventory. Negative keywords prevent your ads from appearing for irrelevant searches. For […]
Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why
December 16, 2024 / Media Buying Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why If you’re running Meta Ads in Europe, you might see changes in your metrics. Here’s what’s happening and what it means for your campaigns: Key changes: Higher video duration metrics – Users choosing less-personalized ads […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance
December 13, 2024 / Media Buying Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance Microsoft Advertising has announced key updates this December to enhance campaign performance and compliance. Here’s a quick overview: 1. Household attribution for deeper insights Microsoft Invest now supports household attribution, helping advertisers track cross-device behavior within the same household. Key benefits […]
Test It Before You Post It: Inside Instagram’s New Trial Reels
December 12, 2024 / Strategy Test It Before You Post It: Inside Instagram’s New Trial Reels Instagram’s new Trial Reels feature lets creators experiment with content privately before sharing it. Here’s how it works and why you should try it. What are Trial Reels? Trial Reels allow you to test new reel ideas privately. These […]
Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers
December 10, 2024 / Strategy Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers Meta recently announced an exciting opportunity for marketers: the “fifth quarter” or Q5, spanning from late December to mid-January. This period offers a unique chance to extend holiday campaign success, particularly for game developers. Lower advertising costs, high engagement rates, and […]
Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns
December 9, 2024 / Media Buying Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns Scaling a Google Ads account can be a challenge, especially when issues like poorly implemented or missing Consent Mode disrupt your campaigns. If your account is struggling to grow, understanding the role of Consent Mode […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
