Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 27, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Google Expands “Checkout on Merchant” to Demand Gen Campaigns
April 25, 2025 / Media Buying Google Expands “Checkout on Merchant” to Demand Gen Campaigns Google has announced that “Checkout on Merchant,” its accelerated checkout experience, is now available for Demand Gen campaigns running on YouTube In-stream inventory in the United States. What is Checkout on Merchant? Checkout on Merchant allows shoppers to move directly […]
Google Search Ads Update: More Visibility at the Bottom of the Page
April 24, 2025 / Media Buying Google Search Ads Update: More Visibility at the Bottom of the Page Google just made a change that could help your ads get more clicks—even if they don’t show up at the top of the search page. ✅ What’s new? Before: Your ad could only show once per search […]
YouTube Shorts Now Supports Horizontal 16:9 Video Ads on Desktop
April 22, 2025 / Media Buying YouTube Shorts Now Supports Horizontal 16:9 Video Ads on Desktop YouTube Shorts is now serving horizontal 16:9 video ads on desktop devices—a move that could reshape how advertisers approach creative for Shorts placements. Until now, Shorts primarily showed vertical (9:16) video ads to match the native mobile experience. But […]
Google Ads Update: All PMax Descriptions Now Allow 90 Characters
April 21, 2025 / Media Buying Google Ads Update: All PMax Descriptions Now Allow 90 Characters A subtle but impactful update just rolled out in Google Ads’ Performance Max campaigns: all five description fields now support up to 90 characters. Previously, one of the five slots was limited to just 60 characters, which often led […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 20, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns
April 18, 2025 / Media Buying Google Ads Update: Age Exclusions Now Available in Some PMax Campaigns Google Ads has officially started rolling out a long-awaited feature for Performance Max (PMax) campaigns—Age Exclusions! This update gives advertisers full control over age targeting, allowing them to exclude specific age groups directly within the campaign settings. It’s […]
What’s New in Google Ads API v19.1? (April 2025 Update)
April 17, 2025 / Media Buying What’s New in Google Ads API v19.1? (April 2025 Update) Google has just released version 19.1 of the Google Ads API, bringing a range of improvements across campaign types, assets, Demand Gen, Shopping, video ads, and more. This update adds 11 new features, modifies 23, and removes none — […]
What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend
April 15, 2025 / Media Buying What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend Meta is rolling out a new attribution setting called Incremental Attribution, and it’s worth paying attention to—especially if you’re focused on efficiency and real growth. What is it? Incremental Attribution is an opt-in setting that optimizes for incremental […]
