Google Introduces Advanced AI Tools to Boost Ad Performance Tracking
May 23, 2025 / Media Buying Google Introduces Advanced AI Tools to Boost Ad Performance Tracking Google recently announced important updates to its AI-powered measurement tools designed to help advertisers better understand and optimize their marketing efforts. Here’s a straightforward breakdown of what’s new and why these changes matter. What’s new? 1. More accessible incrementality […]
What Is Smart Bidding Exploration? A Guide to Google’s New Bidding Feature
May 22, 2025 / Media Buying What Is Smart Bidding Exploration? A Guide to Google’s New Bidding Feature If you’re managing Google Ads campaigns, you know how important it is to hit your ROAS targets and maximize conversions. But sometimes, focusing too narrowly on past performance and obvious keywords means you might be missing out […]
YouTube’s New Ad Format: Pause Ads Are Live — Here’s What You Need to Know
May 19, 2025 / Media Buying YouTube’s New Ad Format: Pause Ads Are Live — Here’s What You Need to Know If you’ve paused a video on the YouTube Mobile App recently, you might’ve seen a new kind of ad quietly enter the scene. Meet Pause Ads — static image ads that show up only […]
YouTube Launches New Shoppable Ads for the Big Screen
May 16, 2025 / Media Buying YouTube Launches New Shoppable Ads for the Big Screen YouTube just took a major step toward merging big-screen entertainment with mobile commerce. At its latest product update, YouTube announced an upgraded shoppable ad format specifically designed for Connected TV (CTV) viewers. These new interactive ads let users browse products […]
New “Ads Funded By” Label Appears on Google Search Ads
May 15, 2025 / Media Buying New “Ads Funded By” Label Appears on Google Search Ads Earlier this month, Google made an update to its Ads Transparency Policy, and now we’re beginning to see those changes go live. As of May 2025, Google announced that it would begin displaying the payment profile name—the name associated […]
Device Targeting Now Available in Performance Max Campaigns
May 14, 2025 / Media Buying Device Targeting Now Available in Performance Max Campaigns Google just quietly rolled out a long-awaited feature for media buyers using Performance Max: device-level targeting is finally here. That’s right — you can now control which devices your PMax campaigns serve on. After a steady rollout of added controls (Page […]
You Can Now Use 9:16 Vertical Image Ads in Demand Gen (Even on YouTube Shorts)
May 12, 2025 / Media Buying You Can Now Use 9:16 Vertical Image Ads in Demand Gen (Even on YouTube Shorts) Google Ads just unlocked 9:16 vertical image support inside Demand Gen campaigns. And yes — these static image ads can now serve inside YouTube Shorts as full-screen placements. That’s a big deal for direct-response […]
Google Ads API Renames Shake Up 2025 Release Schedule
May 9, 2025 / Media Buying Google Ads API Renames Shake Up 2025 Release Schedule Google just restructured its 2025 Ads API roadmap — and if you use custom workflows, scripts, or automations, this matters. 🧩 What changed: v20_1 → now a major release called v21 Original v21 → becomes v22 Two new minor updates […]
YouTube’s New Ad Format Combines 6s + 15s Non-Skippables
May 8, 2025 / Media Buying YouTube’s New Ad Format Combines 6s + 15s Non-Skippables Google Ads is quietly rolling out a new beta format that could reshape how advertisers plan their top-of-funnel campaigns on YouTube. It’s called “Bumpers + 15 Seconds”, and it lets you combine 6-second bumper ads with 7–15 second non-skippables inside […]
