For a long time, the inability to target specific audiences in-app download campaigns posed a significant challenge for brands and agencies. This limitation hindered the effectiveness of campaigns, making it difficult to reach the right people and consequently reducing the return on investment. However, there’s now a game-changing update: similar to Performance Max campaigns, we can now add our target audiences as “audience signals” in-app download campaigns.

As Aylin Damla Meşe published on his LinkedIn profile, this new audience targeting feature is set to revolutionize app install campaigns by making them more focused and effective. With this capability, we can utilize our advertising budget more efficiently by ensuring we reach the right users. This will not only help optimize user acquisition strategies but also boost campaign performance, leading to higher download and engagement rates.

Embracing this new feature means brands and agencies can now achieve better results with their app download campaigns, ultimately driving more successful user engagement and growth.

Here is how this update looks like: