Meta has rolled out several updates recently, and here’s a quick breakdown of the key changes and how they might impact your campaigns:

1. Google Analytics integration for Meta Ads 📊

Meta has officially released a setup guide for integrating Google Analytics (GA4) with Meta Ads. While this partner integration has been in beta since 2023, the new guide suggests it may soon be available to more ad accounts.

What’s in it for you?

• Improved ad targeting and reporting.
• Enhanced data accuracy between Meta Ads and Google Analytics (GA4).
• Better attribution insights to refine your campaigns.

Keep an eye on your account to see if this integration becomes available—it could be a game-changer for cross-platform tracking!

2. Poll ads are no longer supported ❌

As of November 4, 2024, Meta has removed the option to add poll ads to Facebook and Instagram placements. Polling stickers are no longer supported.

What does this mean?

If you’ve been using polls to engage your audience, it’s time to explore alternative interactive ad formats, such as carousel ads or interactive Instagram Stories.

3. Instagram reels ads optimized for video views 🎞️

Great news for video marketers! The Instagram Reels placement now supports the Maximize 2-second continuous video plays performance goal.

How to use it:

Select the ‘Maximize 2-second continuous video plays’ optimization when creating your campaign.
Choose the ‘Instagram Reels’ placement for ads optimized for video views.
This opens up new opportunities to leverage the fast-growing Reels format for increasing visibility and engagement.

4. Ads to drive traffic to your Facebook page 👍

Meta now allows you to run ads specifically designed to drive traffic directly to your Facebook Page.

What’s new:

• Create a ‘Traffic’ campaign.
• Select ‘Instagram or Facebook’ as the ‘Conversion location.’
• Direct users to your Facebook Page, Instagram profile, or both.

This is perfect for businesses looking to boost page engagement, increase followers, or nurture leads directly within Meta platforms.

Bram Van der Hallen announced these changes on his LinkedIn profile. Are you ready to integrate it into your campaigns?